Why men’s sports can’t afford to lose female fans
Forget the Americanisation of men’s European sports, female supporters are leading cultural change.Women are fast becoming one of the most valuable audiences in men’s...
Inside Old Glossop CC: Women’s cricket against the odds
In this regular series, Insider Sport speaks to volunteers at Old Glossop to uncover what goes into sustaining grassroots sport, who the people are...
How brands are winning fans in women’s football
With the new women’s football season just kicking off, all eyes are on the domestic game as interest and investment continue to surge. There’s...
Can WSL clubs rise to the Lionesses’ challenge?
When the Lionesses lifted the Euro 2025 trophy, they changed the conversation around women’s sport in England. That momentum is now, albeit quietly, reshaping...
Champions League on BBC: when will the women’s game make the...
BBC’s Champions League deal increases fans but may offer a commercial reality check on women’s football, certainly from a broadcasting standpoint.BBC Sport has agreed...
Red Roses’ World Cup win sees big returns for sponsors
The Red Roses lifting the Women’s Rugby World Cup trophy has seen online engagement levels surge.According to adtech firm Quantcast, online engagement grew by...
New deal, new season, new growth opportunities for WSL & Sky...
The Women’s Super League (WSL) is riding a wave of momentum as it headed into the 2025/26 season. Not only will English fans be feeling...
Sideline Moves: Kewsong Lee steers USL’s MLS push
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
The money game in women’s rugby
As the Women’s Rugby World Cup 2025 reaches its climax at a sold-out Twickenham, the tournament has showcased not just record-breaking crowds but a...
Damning report uncovers football’s discrimination crisis
Despite widespread reports of misconduct, most women in football see no consequences, exposing a culture of silence and inaction.Women in Football has revealed...