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Premier League
BREAKING
Fan Engagement
Time to read: 2 min
Man United takes Sportsbreaks.com deal to fans in North America
July 27, 2022
BREAKING
Europe
Time to read: 4 min
DAZN keeps the faith in betting venture after BT Sport blow
July 25, 2022
BREAKING
Europe
Time to read: 3 min
UK markets watchdog greenlights BT and Warner Bros sports media JV
July 22, 2022
BREAKING
Europe
Time to read: 2 min
Premier League to hold talks on betting sponsorship future
July 19, 2022
BREAKING
Football
Time to read: 2 min
Liverpool secures 17-years of Standard Chartered Bank partnership
July 14, 2022
BREAKING
Europe
Time to read: 2 min
BT, IMG, ITV and Sky undergo CMA investigation for sports broadcasts
July 14, 2022
BREAKING
Europe
Time to read: 2 min
Leeds expands ‘long-standing’ Astonish partnership to training wear
July 7, 2022
BREAKING
Football
Time to read: 2 min
Man United ‘digitally transforms’ fan engagement with DXC Technology
July 6, 2022
BREAKING
Asia
Time to read: 2 min
Man City partners with 8XBet in midst of betting sponsorship debate
July 6, 2022
BREAKING
Features & Analysis
Time to read: 3 min
‘Historic moment for football’ as safe standing areas are given the go ahead
July 5, 2022
BREAKING
Asia
Time to read: 2 min
Spurs partners South Korean-based TUMI for pre-season tour
July 4, 2022
BREAKING
Europe
Time to read: 3 min
Premier League reportedly to phase out front-of-shirt betting sponsors
July 4, 2022
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Southampton FC marks ‘brave new direction’ in NFT kit collection
July 1, 2022
BREAKING
Europe
Time to read: 2 min
DCMS backtracks on Premier League betting sponsorship ban
June 30, 2022
BREAKING
Football
Time to read: 2 min
Crystal Palace signs technical kit partner Macron as Puma departs
June 22, 2022
BREAKING
Football
Time to read: 3 min
Qatar 2022: Marketing must ‘go from day one’ to address winter World Cup challenges
June 15, 2022
BREAKING
Partners
Time to read: 2 min
Aston Villa extends Fanatics deal following ‘significant growth'
June 9, 2022
Everton Football Club has signed a main sponsorship agreement with crypto online casino and sports betting firm Stake.com in what has been earmarked as the most lucrative sponsorship deal in the club’s history
BREAKING
UK
Time to read: 3 min
Everton FC secures ‘club-record’ main partnership deal with Stake.com
June 9, 2022
BREAKING
Partners
Time to read: 2 min
AstroPay signs third Premier League sponsorship deal
June 8, 2022
BREAKING
Legal
Time to read: 2 min
CMA investigates Warner Bros. Discovery and BT Group sports venture
June 6, 2022
BREAKING
Europe
Time to read: 2 min
Dundee United places QuinnCasino branding at ‘key touch points'
June 6, 2022
BREAKING
Time to read: 2 min
Castore continues venture into top-flight football with Aston Villa
May 31, 2022
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Most Read
1
FIFA’s World Cup 2026 ticket and hospitality income reaches $5bn
2
AC Milan and Inter unveil Generali Stadium as San Siro replacement
3
European club revenues rise by 146% as Premier League increases share
4
Mbappé and La Liga try to contain China fallout after 'dictator' comment
5
MLB regional broadcast rights hold firm at $1.6bn
6
Bubbles on the Tyne: Newcastle pops the cork with Taittinger
7
Q&A: Inside West Ham's 'boundary-pushing' fan beer launch
Features
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026