Search
Choose a style
Dark
Light
Sponsorship
BREAKING
Latest News
Time to read: 3 min
Maximising Partnership Potential: SBC Summit Barcelona announce ‘Sponsorship, Marketing & Data’ track 
August 11, 2023
32:45
BREAKING
Features & Analysis
Time to read: 3 min
2023 Women's World Cup sells out sponsorship packages
July 21, 2023
credit: Shutterstock
BREAKING
Latest News
Time to read: 2 min
Insight.X: activations central to positive sponsorship feedback 
July 12, 2023
BREAKING
Football
Time to read: 3 min
Wolves and AstroPay extension to deliver new fan rewards 
June 8, 2023
BREAKING
Europe
Time to read: 2 min
Nadine Dorries to oversee UK sport as new DCMS head
September 16, 2021
BREAKING
UK
Time to read: 2 min
Sheffield United nets new partnership with Bartercard UK
August 6, 2021
Burnley Football Club has revealed that AstroPay will become the team’s official payment solutions partner and sleeve sponsor
BREAKING
Sponsorship
Time to read: 2 min
Burnley refreshes AstroPay sponsorship
July 15, 2021
BREAKING
Sponsorship
Time to read: 3 min
32Red reinvests in men’s mental health programme via Team Talk
November 12, 2020
BREAKING
Sports
Time to read: 2 min
Report: FIFA World Cup ranked as most marketable sporting property
October 12, 2020
BREAKING
Esports
Time to read: 3 min
Report: Esports sponsorship predicted to reach $615m in 2020
July 30, 2020
BREAKING
Sponsorship
Time to read: 2 min
Banning gambling shirt sponsorships an 'obvious thing to do' says Carolyn Harris
July 14, 2020
BREAKING
UK
Time to read: 3 min
Three confirms Chelsea partnership to kick-off in July
June 26, 2020
BREAKING
Sponsorship
Time to read: 2 min
Report: Sports sponsorship expected to take $17 billion hit
May 18, 2020
BREAKING
Sponsorship
Time to read: 2 min
F1 glides into LIQUI MOLY partnership
March 12, 2020
BREAKING
Sponsorship
Time to read: 4 min
Sam Fowler: How influencers in sport are changing the game
March 4, 2020
BREAKING
Sponsorship
Time to read: 2 min
STS deepens football relations with Futsal agreement
March 2, 2020
BREAKING
Features
Time to read: 4 min
Expert Opinion: How will Man City’s ban impact sponsorships?
February 19, 2020
Credit: Shutterstock
BREAKING
Sponsorship
Time to read: 2 min
Everton announces end of season SportPesa termination
February 17, 2020
BREAKING
Sponsorship
Time to read: 2 min
Premier League CEO Richard Masters reveals continuation of betting shirt sponsorships
February 5, 2020
BREAKING
Latest News
Time to read: 2 min
Millwall confirms MansionBet as official partner
January 29, 2020
BREAKING
Sponsorship
Time to read: 2 min
Esports organisation NAVI lands 1xBet deal
January 24, 2020
BREAKING
North America
Time to read: 2 min
The NBA links with Louis Vuitton
for stylish collaboration
January 23, 2020
1 2 3 4
Most Read
1
LIV Golf 2.0 has a backer, but the players have already given their answer
2
CEOs fear football's lack of governance. You should too
3
FIFA paid $4m toward Infantino’s US tax bill, report reveals
4
Partnership Playbook: MLB boom, Madden ads and Kalshi
5
Rafael Nadal joins Real Madrid board: but why, and why now?
6
Emanuel Medeiros: Why FIFA needs independent scrutiny
7
Polymarket profits trigger Ballon d’Or insider trading investigation
Features
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
BREAKING
Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
BREAKING
Features
Time to read: min
Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026