Extreme E is continuing to expand its global visibility via media rights partnerships, extending its deal with Chile’s Canal 13 broadcaster this week.
Canal 13 will broadcast the emotorsports racing series in Spanish and English with coverage including live race feeds, previews and magazine shows, distributed via the digital platform www.13.cl.
Extreme E is heading into its fourth season after building up a steady audience over the past three years. The series’ format is broadcast-only, with no live audiences, and with races taking place in climate change-affected areas such as the Atacama Desert and Arctic.
Ali Russell, Managing Director, Extreme E, said: “I’m thrilled that we will continue to bring our sport-for-purpose series to Canal 13’s digital audience in Chile. Our broadcast package has gained immense popularity since its inception, which is evident from our impressive audience numbers.
“With Canal 13 on our territories roster, we can continue to share not only the thrilling race action that Extreme E provides, but also the broader messages of our championship around electrification, environment and equality.”
To further drive global growth, Extreme E has been embarking on an extensive media rights expansion strategy, most recently signing an agreement with Eurosport. The series had previously secured international distribution via deals with DAZN, amongst others.
This is paying off according to figures from YouGov Sport. Last week, the organisation revealed a global audience of 144 million for the 2023 season, a 6% increase on viewing figures of 135 million in 2022. The series is also making good progress on social media engagement.
