Sport24, IMG’s inflight and in-ship live sports channel, has been granted broadcast rights for this summer’s EURO 2024.
IMG secured the broadcasting rights deal with UEFA which will see Sport24, and its secondary channel Sport24 Extra, show more than 50 games from EURO 2024 live on airlines and cruise ships across the world.
EURO 2024 will be the third iteration of the tournament to be broadcasted on Sport24, having previously showcased the 2016 and 2021 editions of the tournament.
Richard Wise, SVP, Content and Channels for IMG’s Media Business said: “The UEFA EURO has delivered some of the most exciting international football action in recent years, with millions of fans around the world tuning in for every game.
“We are delighted to strengthen our partnership with UEFA and ensure fans can enjoy seamless live coverage of the tournament even while travelling.”
The tournament is the latest addition to Sport 24’s extensive live football coverage, which includes the Premier League, UEFA Champions League, UEFA Europa League and the AFC Asian Cup.
Sport24 became the first and remains the only live sports channel available on airlines and cruise ships. The sports channel is accessible on up to 600 planes and 115 ships, including Etihad Airways, Emirates, Turkish Airlines, MSC Cruises, Princess Cruises, Royal Caribbean Cruises, and more.
Alongside its portfolio of football content. Sport 24 also shows live action from the FIA Formula One World Championship, NBA, NFL (inflight only), golf’s majors, tennis grand slams, cricket tournaments and more.
The deal with IMG only expands EURO 2024’s coverage across the globe. UEFA has been securing broadcast deals to expand Europe’s premier international football competition through a series of agreements, in and outside of Europe.
Last December, Vietnamese Viettel Telecom announced that it had obtained EURO 2024 broadcasting rights for its streaming platform TV360. The deal means that TV360 will broadcast the tournament for the first time ever in Vietnam.
