The World Snooker Tour (WST) has announced that the Masters will be sponsored by Johnstone’s Paint for the next three years.
The deal will see WST and Johnstone’s Paint expand on an existing partnership to include title sponsorship of The Masters, part of the sport’s Triple Crown Series alongside the World Championship and the UK Championship.
Johnstone’s Paint served as the lead partner for both the Players Championship and Tour Championship, offering various themed activities and initiatives for snooker enthusiasts. This partnership aims to further evolve at the sport’s premier invitation event over the next three years.
Additionally, Johnstone’s Paint plans to leverage its new association with snooker to support community projects. In education, they collaborate on STEM learning initiatives and will engage schoolchildren in designing player waistcoats for tournament wear.
New World Champion Kyren Wilson, commented: “The Masters has grown so much in recent years, many players consider it the best atmosphere on the tour and it is a title that everyone wants to win. Having landed the world title, the Masters is now at the top of my list!
“It’s fantastic to bring Johnstone’s Paint on board as title sponsor, I’m sure they have great ideas to work together with our sport and help us engage with fans.”
The 2025 Johnstone’s Paint Masters is scheduled to take place from January 12-19 at Alexandra Palace in London. This event, first held in 1975, will feature the world’s top 16 players competing for a prize pool exceeding £1m and the championship trophy.
Peter Wright, Chief Commercial Officer at WST, said: “We are delighted to build on this exciting partnership and to continue to create a colourful future by working with Johnstone’s Paint.
“In recent years, the Johnstone’s Paint Masters has made huge leaps forward to the extent that every session is packed with an audience of over 2,000, and the experience of coming to Alexandra Palace has become a bucket list item for fans who love live sport.
“Snooker is enjoying incredible progress in terms of our television audience, live attendance and digital growth and we are pleased to welcome Johnstone’s Paint as part of this journey. We will be working closely with them on a range of initiatives including their outstanding community projects.”
In March, Snooker became the latest sport to host an event in Saudi Arabia after the WST announced its plans to include the country on its calendar in January.
