German pay-TV broadcaster Sky Deutschland has launched Sport Ticket, a new low price sports package to its Sky Ticket streaming service for €9.99 per month.

The new Sport Ticket package will provide subscribers with highlights from Germany’s top two domestic football league’s, the Bundesliga and the 2. Bundesliga, as well as highlights from the UEFA Champions League (UCL), Europe’s premier club football competition. 

As well as this, those who subscribe will gain access to live coverage of the DFB-Pokal, Germany’s domestic cup competition, the English Premier League, Formula 1, handball, tennis and golf.

Existing packages such as the Supersport Ticket, which provides live coverage of the Bundesliga and the UCL, is still available for €29.99, as well as the platform’s Supersport Tagesticket which offers single day access to individual Bundesliga or UCL matches for €14.99.

The launch of the new package shortly follows on from the announcement made by Sky Deutschland chief executive, Carsten Schmidt, which confirmed that the broadcaster had lost out to streaming subscription service DAZN in the fight for the next cycle of UCL rights beginning as of the 2021/22 season.

At the time, Schmidt explained: “In the tendering process that has just been completed, we have not been able to agree on a continuation of the cooperation after about 20 years of partnership with UEFA.

“We have an economically clear and responsible view on the value of sports rights, however, even in the interests of our customers, we were not prepared to go beyond the high value that we attach to this right.”

As well as losing out to DAZN, Sky Deutschland also recently witnessed Amazon acquire the ‘A1’ package for the UCL, which grants the retail giant exclusive rights to broadcast 16 UCL matches a season and gives the e-commerce organisation the ‘top pick’ for Tuesday night fixtures in both the group and knockout stages between the 2021/22 and 2023/2024 seasons. 

Alex Green, managing director at Amazon’s Prime Video Sport Europe division, concluded: “We’re excited to bring UEFA Champions League football to our customers in Germany. The UEFA Champions League is one of the most prestigious club competitions in the world. We’re delighted to bring the top-pick Tuesday matches to our customers from 2021.”

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