Sony secures international broadcast rights for Pakistan cricket

The Pakistan Cricket Board (PCB) has signed a three-year agreement for international broadcasting rights with Sony Pictures Networks India (SPN).

Sony Pictures Networks India (SPN) and the Pakistan Cricket Board (PCB) have signed a three-year international broadcasting rights agreement.

Under the terms of the agreement, SPN will provide coverage of all Pakistan Super League (PSL) fixtures, in addition to Pakistan national team home matches.

Last week, the PCB forged regional rights deals for North America and the Caribbean. Sky UK and Willow will broadcast the league in the UK and North America, whilst Flow Sports holds the Caribbean rights. 

In addition, the league holds a New Zealand broadcasting rights deal with Sky NZ as well as agreements with PTV Sports and SuperSport, which hold the Pakistani domestic and African regional rights respectively.

“The PCB welcomes Sony Pictures Networks India to its list of elite broadcasters who will have rights to Pakistan’s bilateral series and PSL 2021-23,” said Wasim Khan, Chief Executive of the PCB.

“Through this partnership, cricket fans in South Asia will be able to follow and enjoy high-quality cricket action in Pakistan across all formats featuring some of the finest modern-day stars.

“Sony Pictures Networks India (SPN) has acquired the broadcast rights of the Pakistan Cricket Board for a tenure of three years. SPN will air all of Pakistan’s home international games along with the Pakistan Super League.”

The PSL is scheduled to begin on 20 February with Karachi Kings taking on Quetta Gladiators in the opening fixture. Karachi Kings are the current defending champions, having claimed its first ever league victory last season.

“With the acquisition of PCB rights, Sony Pictures Networks India has broadcast rights to a total of five international cricket boards,” added Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Network India.

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