The Kansas City Chiefs has designated the Government Employee Health Association Inc (GEHA) as its first ever venue naming rights sponsor in a long-term tie up.
For the next decade, the National Football League (NFL) franchise’s 76,416-seater home venue will be known as the GEHA Field at Arrowhead Stadium, marking the Chiefs’ first corporate naming contract.
The Arrowhead Stadium, which first opened in 1972, will sport GEHA branding and logo assets throughout the venue, with stadium signage to be installed ahead of the new season which commences in September.
Chiefs President, Mark Donovan, explained: “When we set out to find a partner for the field at Arrowhead, it was critical to identify a national leader that shares our core values, as well as a deep connection to the local community and respect for Chiefs Kingdom.
“Our relationship with GEHA over the last few years has only served to reinforce the alignment between our two organisations and proven their strong, longstanding relationship with the local community. This expanded partnership will continue to build lasting health and wellness programmes that support the team, GEHA and our community.”
The non-profit organisation first linked up with the Kansas City Chiefs in July 2019, becoming the team’s exclusive health, dental and vision plan partner. The new agreement will run until the end of the NFL’s lease arrangement with the Jackson County Sports Complex Authority in January 2031.
“Expanding our commitment to the team and community with naming rights for GEHA Field at Arrowhead Stadium is the natural extension of the partnership we first put in place with the Chiefs,” added Shannon Horgan, GEHA Chief Growth Officer.
“Through our relationship with the Chiefs, we have been able to accelerate awareness of GEHA’s mission, the breadth of our provider networks, and the quality of our health plans. The opportunity to grow our brand helps us reinvest in the families and individuals we serve.”
The deal means there are now just four NFL teams without a naming rights partner, including the Buffalo Bills, the Chicago Bears, the Cincinnati Bengals and the Green Bay Packers.