The US Soccer Federation has bagged a new sponsorship deal with mobile operator AT&T, targeting creation of expanded fan engagement opportunities over the next few important years for the sport in the region.
Having already worked together before, the new agreement is an extension to a decade-long commercial relationship between the two that dates back to 2013.
In a similar fashion as before, US Soccer and AT&T will continue to focus on a “fan-centric approach to creating immersive experiences, telling authentic stories, and making an impact” moving forward.
Kelly Higgins, VP of Partnership Marketing at US Soccer, expressed that the organisation is ‘thrilled’ to be able to continue their long-lasting partnership with AT&T.
“As we continue progressing through some of the biggest moments in soccer, beginning with the Women’s World Cup this summer and through the 2026 Men’s World Cup in the United States, AT&T will be key in helping us connect fans of all backgrounds to soccer and ultimately change the way fans experience the transcendent power of this game on and off the pitch,” Higgins said.
As part of the commitment, AT&T will also continue to show support for the US Women’s National Team by elevating player voices and sponsoring various initiatives that champion diversity and inclusion in football.
Mark Wright, VP of Media and Sponsorships at AT&T, added: “When it comes to fandom, soccer fans are raising the bar. They are among the most passionate and engaged fanbases in all of sports and we take inspiration from them in everything we do.
“Together with our incredible collaborators in the US Soccer Federation, we will continue to create more immersive moments and deeper access through AT&T connectivity.”
The US is part of a co-hosting international union together with Canada and Mexico that will welcome the next edition of the FIFA World Cup in 2026.