Majesticks GC, one of 12 teams competing in the LIV Golf League, is partnering with cryptocurrency exchange OKX, becoming its official global sponsor.
The sponsorship agreement becomes the first Web3 sponsor of the LIV Golf team, which boasts players such as OKX ambassador Ian Poulter, Lee Westwood, Henrik Stenson, Sam Horsfield and Laurie Canter.
The Majesticks GC team members will sport the OKX logo on their team kits and the two parties will engage in various innovative Web3 engagement opportunities for an enhanced fan experience across the globe in markets such as the US, Europe and Asia.
Majesticks Team Co-Captain Ian Poulter said: “Having been an OKX Ambassador, I know that the company brings passion, technological expertise and creative thinking to everything it does. That’s why I’m so excited to welcome OKX as the first official global sponsor for Majesticks GC.
“We both have ambitions not only to win, but to challenge the status quo. The partnership will result in some amazing experiences for fans to go behind-the-scenes with us as we pursue our mission to make a difference both on and off the course.”
OKX and Majesticks GC stated it was their shared desire to “disrupt sectors using fresh thinking and new technology” that helped seal the sponsorship agreement.
LIV Golf also shares the same values as OKX according to the crypto firm, with new and advanced tools for audiences to engage with Web3 for the golf league’s team competition, including the establishment of festival environments for the fan experience.
“Golf captivates people around the world, however, its reach can be magnified if we dare to think big about fan engagement, inclusivity and truly unique partnership activities that use Web3 to amaze and inspire,” added OKX Chief Marketing Officer Haider Rafique.
“This is what we’re shooting for with Majesticks GC, a top-tier team in the LIV Golf League that exemplifies our values and ambitions. We look forward to working with Majesticks on some very exciting things in the near future which will showcase our strengths.”