Manchester United has launched its first official profile on Snapchat, with ‘a mission to further inspire and entertain millions of fans around the world with new experiences’.

The profile was launched ahead of the men’s first team pre-season tour across Europe and the United States, ahead of and during the upcoming Premier League season, which starts against Wolverhampton Wanderers at Old Trafford on 14 August.

Powered by Snapchat’s Live Garment transfer tech, fans will be able to use the app to virtually try on the official Manchester United team kit for the upcoming season and buy it directly from the club’s online store. Fans can also play with new lenses that help them experience the view from the best seats within Old Trafford. 

Ian Nolan, Chief Content Officer at Manchester United, said: “Snapchat is a hugely popular global platform that will further add to the numerous ways the club engages on social media with our millions of fans around the world.

“We are excited to launch today as the team prepares for our pre-season tour of the United States and look forward to sharing exclusive behind-the-scenes content with fans, as well as introducing them to the innovative features of the Snapchat platform.

“We want to reward our most loyal fans for their passionate support and, through the Snapchat lenses feature, we will be looking out for the most creative fan-generated content.”

Alejandro Arenas, International Sports Partnerships at Snap, added: “We are thrilled to welcome Manchester United, one of the world’s biggest football clubs to Snapchat as we continue to bring more incredible football and sports content to millions of Snapchatters around the globe. Snapchat continues to offer new ways for fans to experience, celebrate and watch sports with their friends and family – whether that’s watching catching up on goals from the weekend or using an AR Lens to try on the latest home kit for the upcoming season. 

“We look forward to bringing Snapchatters more ways for them to follow and engage with great football content as we count down to the new season.”

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