Talks for the sale of domestic broadcasting rights to the Coppa Italia and Supercoppa Italiana have moved behind closed doors after several unsuccessful bids were left on the table.
Serie A officials have been talking with several broadcasters over the rights to two of its flagship competitions for at least until the 2026/27 season.
It is understood that broadcasters Rai and current incumbent Mediaset submitted their offers within the 13 July deadline, but have been unanimously rejected by Serie A clubs, forcing the conversation to go private over the course of the next couple of weeks.
Previously, Mediaset replaced Rai as the domestic media rights holder, receiving exclusive rights to matches from the Coppa Italia and Supercoppa Italiana spanning between the 2021/22 and 2023/24 campaigns.
Interestingly, the Italian league is currently also holding private talks over its Serie A 2024/25 domestic rights, which again follows a failed bid from Mediaset, together with incumbent co-holders Sky and DAZN.
DAZN currently holds exclusive rights to seven Serie A match week fixtures, sharing the rights to the aforementioned companies alongside Sky. This venture cost DAZN €840m per season, while Sky pays around €87.5m.
All three applicants – Mediaset, DAZN, and Sky – have been told to submit their final proposals by the end of July after having their previous bids rejected by the league for being not high enough in value.
If the talks fall through once again, Serie A is expected to go forward with its plans for a proprietary project that will create an in-house Serie A media channel.