DAZN is making a splash in the free sports broadcasting space via the launch of 10 new freemium channels covering a range of sports.
The channels padel, tennis, motorsports, billiards and boxing. The latter will be the subject of two new dedicated channels – Matchroom Boxing and Boxing TV – as DAZN looks to cement its standing as a leading global combat sports media outlet.
The addition of more freemium content to DAZN’s roster further expands the company’s reach and the scope of its activity. The firm has built up a considerable portfolio for media rights, particularly in boxing, in recent years, based on its OTT subscription model.
The two boxing channels will be 24/7, building on DAZN’s portfolio of over 150 live fights broadcast each year. The firm was a broadcaster of the ‘Ring of Fire’ clash over the weekend, and will broadcast the Matchroom v Queensbury event in two weeks time.
Shay Segev, DAZN Group CEO, said: “Through DAZN’s free tier, fans will be able to access a huge range of sport for free, including even more of the best combat sport. Leveraging DAZN’s worldwide reach and market-leading technology, these channels will unlock the best sports action in new ways.
“We are proud that more sports’ organisations are recognising DAZN as the partner of choice as they look to engage with a larger audience – we are the only partner which can offer this global footprint.
“Our aim is to become the go-to sports destination platform for all fans worldwide which includes delivering the best proposition for every user. The addition of Matchroom Boxing and Boxing TV underscore DAZN as the Global Home of Boxing and Combat Sports and ensure we are creating more touchpoints with more sports fans than ever before.”
In addition to the two new boxing propositions, DAZN’s eight other freemium options are DC Darts, Motorvision TV, Lacrosse TV, Padel TIME TV, SportStak, Moto America TV, Billiard TV, and ACL Cornhole TV.
To develop and support the launch of the new channels, DAZN leveraged its partnership with Amagi, a media software solutions developer. The firm offers products such as Software-as-a-Service (SaaS), ‘Bring your own licence’, and a Fully Managed Service.Amagi, with a focus on media and entertainment.
“This expanded partnership with DAZN demonstrates the power of Amagi’s technology to deliver a seamless FAST channel experience,” says Baskar Subramanian, Co-Founder and CEO, Amagi.
“With our expertise and leadership across content, technology and advertising in the FAST space, we’re enabling DAZN to further broaden sports content accessibility for a global audience, driving user growth and engagement for the platform.”
Freemium is a continuing area of interest for DAZN as the London-based global platform looks to diversify its offering and reach in different areas. The company’s expansion outside its traditional OTT sports broadcasting activity has included betting with the launch of DAZN Bet in 2022.
Elena Novokreshchenova, DAZN Global CEO of Freemium. “As part of this partnership with Amagi, DAZN will offer broader access to sports content to a larger audience which is key for the continued success of the platform. DAZN is committed to paving a new way of sports streaming.”
