Everton FC has agreed a club-record technical partnership with Castore that will see the sportswear brand become the first founding partner of the club’s new stadium.
Under the multi-year agreement, Castore will supply travel wear, playing and training kits for Everton’s Men’s, Women’s and Academy squads, including home, away and third kits.
The partnership will begin during the club’s final season at Goodison Park and extend into its new 52,888-capacity waterfront stadium.
By becoming a founding partner, the sportswear brand will gain access to enhanced commercial opportunities and media rights at Everton’s new home, which is scheduled to open in summer 2025.
Tom Beahon, Co-Founder of Castore, commented: “We’re immensely proud to be partnering with Everton Football Club as technical partner and an Everton Stadium founding partner.
“Everton are pioneers of the beautiful game and the Club’s history of consistently striving for new innovation and setting new norms is a great match with our foundational belief that ‘Better Never Stops’.
“Being from Merseyside, we truly understand what football means to people in this part of the world and, for that reason, we are looking forward to being part of what is an inspiring and once-in-a-generation journey ahead for Everton.”
Switching to a new technical partner marks the conclusion of Everton’s four-year partnership with the Danish brand hummel. Similar to hummel, Castore will collaborate closely with Everton’s official retail partner, Fanatics.
The agreement adds the Premier League club to Castore’s portfolio of top sports partnerships, which already includes England and Wales Cricket, McLaren F1, Oracle Red Bull Racing, tennis star Andy Murray and Olympic athlete Adam Peaty.
Consistent with their offerings to other football clubs, Everton supporters will be able to choose between a ‘Pro’ playing kit or a ‘Replica’ kit. The Pro kit, available in both men’s and women’s sizes, will feature laser-cut details for improved breathability and comfort during play, incorporating advanced technologies to enhance on-field performance.
The Replica version offers the same appearance for fans, though it lacks some of the performance-enhancing technologies found in the Pro kit.
The club and its supporters endured a challenging 2023/24 season, marked by difficulties that extended into the postseason. Facing multiple point deductions, the club grappled with concerns over relegation while simultaneously navigating the costs and challenges of stadium construction.
The prolonged and ultimately unsuccessful sale of the club heightened uncertainty and frustration among fans. Nevertheless, this record-breaking deal may provide supporters with something to celebrate and look forward to.
Richard Kenyon, Chief Commercial and Communications Officer at Everton, said: “We are really pleased to welcome Castore as our new technical kit partner from next season and to announce them as the first Founding Partner of Everton Stadium.
“The agreement – another record deal for the Club – sees us link up with an ambitious and innovative sportswear brand and comes at a historic time for Everton as we prepare for our stadium move.
“From our very first conversations, we could see how excited Castore was about the opportunity to work alongside us during this period and we’re looking forward to launching the first set of products this summer.
“It was also really pleasing that Castore could see the commercial opportunities in becoming a founding partner at our new stadium and it seems fitting that such an ambitious and successful brand from our region is the first of several stadium partners we will be announcing in the coming months.”
