ONE enhances fan engagement with Microsoft deal
ONE Championship has agreed a new partnership with Microsoft which will see the duo ‘transform’ the Singapore-based mixed martial arts promotion's digital fan experiences.Under...
Major sports organisations join line-up for SBC Digital Summit North America
Professional sports are finally on their way back, but how did it happen, what role do fans play in the new set-ups and what...
Serie A launches empty stadium virtual graphic solutions with ISG
Serie A has agreed a partnership with Interregional Sports Group (ISG) that will see the firm provide virtual graphic solutions for crowd-free stadiums across...
Finnish football embraces esports with eFutisliiga launch
In a bid to boost fan engagement and develop its own esports division the Veikkausliiga, Finland’s first division, has launched the eFutisliiga a new...
Man City announces manager-style mobile game with Capstone
Manchester City has announced a new regional partnership with Capstone Games which will see the mobile game developer create a ‘ City-themed manager-style mobile...
Esports’ integration into media and betting
Esports has become a hot topic ever since it rose to prominence in mainstream media. The topic has branched through every industry in the...
Birmingham City continues StreamAMG partnership following new deal
StreamAMG has struck a new deal with Birmingham City as both entities agree a new long term contract extension.As part of the extension, the...
Everton announces ‘eFriendly’ initiative with Inter Miami CF
Everton has announced that the club will participate in an ‘eFriendly’ with David Beckham’s Inter Miami CF on 4 July as the Premier League...
NBPA looks to boost social engagement with Opendorse
The National Basketball Players Association (NBPA) and its for-profit arm, THINK450, have announced a partnership with Opendorse that will provide NBA players and brand...
Italian football’s Old Lady bolsters digital presence
Juventus has unveiled a new digital ecosystem – including the new official website and the new mobile app – which positions the club at the...