How a tweet disrupted the NBA’s Chinese expansion
Back in 2017, the NBA had grown to become the most-followed league online in China. Thanks to an early move onto the giant Asian...
Twitch set to stream F1’s Mexico GP
Formula One (F1) has announced that this weekend’s Mexico Grand Prix will be broadcast on the Twitch streaming platform.The one-race agreement, which is not...
FIFA confirms China PR as 2021 Club World Cup host
Following a vote by the FIFA Council in Shanghai, it was confirmed that China PR will host the 2021 FIFA Club World Cup.The future...
Sky Sports Racing elevates portfolio with NYRA agreements
As part of two new partnership agreements with the New York Racing Association (NYRA), Sky Sports Racing has acquired exclusive UK and Ireland broadcast...
Rai strengthens relationship with Italian Football Federation
Italy’s public service broadcaster Rai has strengthened its relationship with the Italian Football Federation (FIGC), extending its partnership with the governing body until the...
European PES Brand Manager Lennart Bobzien on the growth of...
Six weeks on from the UK launch of eFootball PES2020, we caught up with Lennart Bobzien, European PES Brand Manager, who detailed the importance of the...
MLB engagement grows as frantic postseason reaches final base
Sports betting engagement is on the rise, as the Washington Nationals take on the Houston Astros in one of the most integral and adored...
Spring Media unites with Red Bee for OTT women’s football platform
Swedish sports rights agency Spring Media has united with Red Bee for the launch of a global OTT service dedicated to women’s football.The launch,...
The Hundred Draft – Social reaction
Further aiming to elevate the flamboyance and pomp of short form Cricket, last night’s draft for the ECB’s upcoming ‘The Hundred’ tournament, was not...
SofaScore: Strengthening fan engagement with expansive data
Daniel Jurilj Ad operations and Sales Manager at SofaScore underlined the importance of maximising data when it comes to fan engagement, as well as...