MLB engagement grows as frantic postseason reaches final base
Sports betting engagement is on the rise, as the Washington Nationals take on the Houston Astros in one of the most integral and adored...
Spring Media unites with Red Bee for OTT women’s football platform
Swedish sports rights agency Spring Media has united with Red Bee for the launch of a global OTT service dedicated to women’s football.The launch,...
The Hundred Draft – Social reaction
Further aiming to elevate the flamboyance and pomp of short form Cricket, last night’s draft for the ECB’s upcoming ‘The Hundred’ tournament, was not...
SofaScore: Strengthening fan engagement with expansive data
Daniel Jurilj Ad operations and Sales Manager at SofaScore underlined the importance of maximising data when it comes to fan engagement, as well as...
SPFL deepens partnership with Infront
The Scottish Professional Football League (SPFL) has extended its partnership with Infront for a further five years.As part of the deal, the Wanda Sports Group company,...
ARC confirms acquisition of Perry Barr and Belle Vue
Arena Racing Company (ARC) has announced the acquisition of Perry Barr and Belle Vue greyhound stadia from the Greyhound Racing Association (GRA).The two stadia...
Brooklyn Nets looks for acceleration of digital growth
In a bid to drive further online growth across its digital channels, Joseph Tsai, owner of the National Basketball Association’s (NBA) Brooklyn Nets, has revealed to the New York...
US expansion at the heart of Sportradar’s Optima acquisition
Following Sportradar’s acquisition of omnichannel platform provider Optima, the firm’s CEO Carsten Koerl said that the deal can elevate the sports betting capabilities of...
Eurosport unites with Twitter for elevation of Olympic coverage
Discovery and Eurosport has united with Twitter to boost coverage of the Tokyo 2020 games.The broad content publishing and ad sales partnership with the social media...
MLB strikes new partnership with Fox Bet
FOX Bet has been appointed as an authorised gaming operator of Major League Baseball (MLB) in the United States.The multiyear deal means the newly...