ICC swings big for social engagement at Cricket World Cup
The ICC is seeking to reach new audiences and increase engagement levels at the ongoing Men’s Cricket World Cup.
The tournament, which is taking place...
The NBA strengthens Indian presence with social streams
The National Basketball Association (NBA) has confirmed that the NBA Finals 2019 will be live streamed to fans in India for the first time...
Engagement set to be elevated as UK sports prepares for super...
Racing is set to reign supreme in terms of betting engagement, as fans prepare for a bumper weekend.
One of the most iconic fixtures...
Hall of Famer Morten Andersen: NFL’s global expansion key to boosting...
NFL has, in recent years, transcended the boundaries of just being a sport played across the US - with games now being broadcast across...
French Tennis Federation enhances viewing experience with Orange and 5G
The French Tennis Federation has collaborated with Orange for the first live broadcast of matches in 8K thanks to 5G.
Utilising Orange’s 5G technology, this...
Liverpool elevates fan engagement with TikTok launch
Liverpool FC has become the first English Premier League side to launch an official account on short-form video social media platform, TikTok.
Following in the...
Fifa scraps plans to expand Qatar 2022 World Cup to 48...
Plans to open up the World Cup tournament to 48 teams for Qatar 2022 have been scrapped, after Fifa has decided that Qatar could...
433 assists Bundesliga in scoring new audience
The German Bundesliga has shifted its focus towards boosting its global fan base, after confirming a new partnership with digital and social media soccer...
IMG Arena: “The American sports fan is one of the most...
In an interview with SBCAmericas, Brian Clayton, IMG Arena Sales Director North America, discussed why live streaming is vital when it comes to maximising engagement amongst sports...
Fan engagement thrives as NBA Playoffs hit crucial stage
With LeBron James out, there was a level of trepidation that the 2019 NBA Playoffs would struggle to capture the interest of previous tournaments.However,...