433 assists Bundesliga in scoring new audience
The German Bundesliga has shifted its focus towards boosting its global fan base, after confirming a new partnership with digital and social media soccer...
IMG Arena: “The American sports fan is one of the most...
In an interview with SBCAmericas, Brian Clayton, IMG Arena Sales Director North America, discussed why live streaming is vital when it comes to maximising engagement amongst sports...
Fan engagement thrives as NBA Playoffs hit crucial stage
With LeBron James out, there was a level of trepidation that the 2019 NBA Playoffs would struggle to capture the interest of previous tournaments.However,...
Sportitalia deepens commitment to data led content with Sportradar extension
Italian television outlet, Sportitalia has extended its partnership with Sportradar, in a deal that will see the broadcaster benefit from an enhanced content offering...
The UFC deepens commitment to Chinese market with Weibo
The UFC is seeking to strengthen engagement in the Chinese market, unveiling a newly signed strategic partnership with Weibo, China’s leading social media platform.The deal...
Fantastec: bridging the gap between football clubs and blockchain
Having recently signed deals with Real Madrid, Borussia Dortmund and Arsenal, the Fantastec app not only provides clubs with an opportunity to increase fan...
Coppa Italia unites with infront to elevate live experience
Italian football governing body, Lega Serie A has united with the Infront agency to elevate the fan experience with a new mobile app for...
NASCAR unites with Genius Sports to elevate fan engagement
NASCAR has united with Genius Sports to unveil a new deal that will see the data supplier develop an official NASCAR gaming offering for...
MLS extends “highly effective” Twitter partnership
Major League Soccer is looking to deepen social engagement with the expansion of its Twitter partnership, which will now run through the end of...
West Ham join blockchain fan engagement platform Socios
West Ham United have signed a strategic partnership with blockchain-based fan engagement platform, Socios.com.The Irons become the first Premier League club to partner with...