NASCAR unites with Genius Sports to elevate fan engagement
NASCAR has united with Genius Sports to unveil a new deal that will see the data supplier develop an official NASCAR gaming offering for...
MLS extends “highly effective” Twitter partnership
Major League Soccer is looking to deepen social engagement with the expansion of its Twitter partnership, which will now run through the end of...
West Ham join blockchain fan engagement platform Socios
West Ham United have signed a strategic partnership with blockchain-based fan engagement platform, Socios.com.The Irons become the first Premier League club to partner with...
Sportradar partners with SportsGrid for 24-hour network
Sportradar has unveiled a new partnership with SportsGrid as the pair debut a free, 24-hour network dedicated to the sports betting audience.
The exclusive partnership combines...
Eleven Sports enhances LaLiga coverage with Onefootball partnership
Global sports provider, Eleven Sports has united with digital football platform, Onefootball, for the launch of the first in-app, pay-per-view live streaming football offer.The...
CIES Football Observatory reveals the MLS’ exponential attendance growth
A report by the CIES Football Observatory has revealed that in terms of attendance, US Major League Soccer (MLS), is one of the fastest...
Bayern Munich elevates fan engagement with TikTok entry
FC Bayern Munich has become the latest European football club seeking to elevate its fan engagement by joining the video-focused social network TikTok.The entry...
Russell Yershon, Connecting Brands: The importance of loyalty
In recent years, brands have undergone a variety of approaches to maximise sponsorships - with many choosing to switch from club to club, seeking...
Lee Drabwell, PBS: Utilising SSBTs to engage racing’s new audience
Last weekend’s record-breaking Randox Health Grand National has emphasised the importance of engaging with a younger audience in horse racing through innovative technologies and...
Channel 4 elevates women’s football coverage with new weekly show
Ahead of this Summer’s World Cup, Channel 4 is placing a greater focus on women’s football, partnering with Coca-Cola to launch a new highlights...