Bayern Munich elevates fan engagement with TikTok entry
FC Bayern Munich has become the latest European football club seeking to elevate its fan engagement by joining the video-focused social network TikTok.The entry...
Russell Yershon, Connecting Brands: The importance of loyalty
In recent years, brands have undergone a variety of approaches to maximise sponsorships - with many choosing to switch from club to club, seeking...
Lee Drabwell, PBS: Utilising SSBTs to engage racing’s new audience
Last weekend’s record-breaking Randox Health Grand National has emphasised the importance of engaging with a younger audience in horse racing through innovative technologies and...
Channel 4 elevates women’s football coverage with new weekly show
Ahead of this Summer’s World Cup, Channel 4 is placing a greater focus on women’s football, partnering with Coca-Cola to launch a new highlights...
La Liga is making ‘significant inroads’ into key Asian markets
La Liga has suggested that it has made “significant inroads” in Asia, having secured footholds in key markets such as China, India and Indonesia,...
Santos tunes into Spotify partnership
Campeonato Brasileiro Série A side, Santos is the latest side seeking to heighten its fan engagement through music streaming platform, Spotify.As part of the...
Borussia Dortmund to elevate engagement with Tik Tok entry
German Bundesliga side, Borussia Dortmund has been confirmed as the latest club seeking to elevate fan engagement and expand to a new audience through...
UFC unveils dedicated channel in Russia
UFC has deepened its commitment to expansion in Russia and CIS, uniting with Media-Telecom to launch a new dedicated channel which will carry all its content in...
PGA Tour elevates fan engagement with Action Images
The PGA Tour is seeking to enrich its content output, signing a new deal with Action Images, the sports media agency of Reuters.The PGA...
LaLiga ahead of the curve with new OTT service
Spain’s LaLiga is the first of Europe’s major football leagues to release its own Over-The-Top (OTT) streaming service, available via mobile app to users...