La Liga and Sportsbet.io deal offers fans ‘fresh’ ways to engage

Spanish top-flight football league La Liga, has announced a partnership with Sportsbet.io, a crypto casino and sportsbook, to improve fan engagement.Under the agreement, the...

bet365 takes local sponsorship approach to US sports

UK-headquartered online sportsbook bet365 has signed a deal with Kroenke Sports and Entertainment (KSE) to sponsor the group’s two Colorado sports teams.The agreement will...

MLS and TikTok team up for Messi-centric experience

North America's top football league, MLS, has launched a new initiative called 'Messi Cam' in collaboration with TikTok.This weekend, fans worldwide can watch Lionel...

Premier League sets up Beijing office to lead China growth plans

The Premier League’s interest in the commercial value of Asia is reaching a crescendo with the English top-flight establishing a new office in Beijing.China...

Sheffield United sign crypto partner in midst of 2024/25 Championship season

The relationship between football and cryptocurrency continues to step up as the 2024/25 season progresses, with Sheffield United FC the latest to announce a...

Manchester United targets ‘vital’ Asian fanbase in new deal

Manchester United has announced that Tiger Beer will become the club’s official beer partner. At the heart of this deal is the Premier League club’s...

US largest online bookmaker signs EuroLeague basketball media deal

FanDuel, the leading US online sports betting operator by market share, has signed a broadcasting arrangement with the EuroLeague, the pan-European basketball league.The company...

A-League eyeing up sponsorship opportunities in Stats Perform data renewal

The Australian and New Zealand A-League is seeking to expand its sponsor inventory, renewing its media data partnership with Stats Perform to do so.Under...

Genius Sports partners LA Rams in latest NFL push

Genius Sports has signed its latest US partner, putting pen to paper with Los Angeles Rams of the National Football League (NFL).The UK-founded sportstech...

Genius Sports launches FANHub for maximised fan marketing 

Sports technology firm Genius Sports officially launched its omnichannel marketing platform designed to reach new and existing sports fans. Genius Sports’ FANHub is custom-built and...