Sheffield United sign crypto partner in midst of 2024/25 Championship season
The relationship between football and cryptocurrency continues to step up as the 2024/25 season progresses, with Sheffield United FC the latest to announce a...
Manchester United targets ‘vital’ Asian fanbase in new deal
Manchester United has announced that Tiger Beer will become the club’s official beer partner. At the heart of this deal is the Premier League club’s...
US largest online bookmaker signs EuroLeague basketball media deal
FanDuel, the leading US online sports betting operator by market share, has signed a broadcasting arrangement with the EuroLeague, the pan-European basketball league.The company...
A-League eyeing up sponsorship opportunities in Stats Perform data renewal
The Australian and New Zealand A-League is seeking to expand its sponsor inventory, renewing its media data partnership with Stats Perform to do so.Under...
Genius Sports partners LA Rams in latest NFL push
Genius Sports has signed its latest US partner, putting pen to paper with Los Angeles Rams of the National Football League (NFL).The UK-founded sportstech...
Genius Sports launches FANHub for maximised fan marketing
Sports technology firm Genius Sports officially launched its omnichannel marketing platform designed to reach new and existing sports fans. Genius Sports’ FANHub is custom-built and...
SBC Summit Rio 2025 to Triple in Size at LatAm’s largest...
In only its second year, SBC Summit Rio will return in 2025 with a bold move to Riocentro, the largest convention centre in Latin...
Genius Sports and EstrelaBet: three vital pillars for safeguarding Brazilian sports
“Match-fixing is a huge issue, not only for the sports side of the business but also for sportsbooks,” Guilherme Buso, VP for Brazil at...
Andy Mitchell, Serie A USA: building up stateside soccer before and...
Soccer, or football as its European founders prefer to call it, is enjoying a stateside surge. The value and audience of the US’ domestic...
Huge media coverage secured for French racing’s flagship fixture
Horse racing media group HBA Media has secured wide visibility for one of its flagship French assets, the Qatar Prix de l’Arc de Triomphe,...