Chelsea boosts supporter relations amid ownership uncertainty
Chelsea FC has announced its fan engagement plan for the 2024/25 season, highlighting the growth of its Supporter Relations department and various initiatives.This plan...
Genius Sports hires Google tech director to oversee AI capabilities
Sports data and technology firm Genius Sports has named Mark Kropf as its new Chief Technology Officer at a time of increased AI adoption...
UKGC takes aim at Sorare for operating unlicensed gambling platform
Britain’s betting regulator, the UK Gambling Commission (UKGC), has charged football-themed NFT platform Sorare.com with unlicensed gambling.The UKGC has sought to prosecute Sorare for...
SBC Awards: The 2024 Winners Revealed
Soft2Bet, Betsson Group and Kaizen Gaming were among the standout winners at the 2024 SBC Awards, marking the event's debut in Lisbon.Held on Thursday...
Paris 2024 retrospective: who were the winners outside the medal table?
The 2024 Paris Olympic Games were a success story for multiple stakeholders it seems, from the athletes participating to the broadcasters covering it, from...
La Liga inks TikTok deal to exponentially grow its social media...
In a new strategic collaboration agreement, La Liga will work with social media platform TikTok to curate short-form video content to significantly boost its...
Serie A and Socios to provide more football blockchain-backed benefits
Serie A is tapping deeper into blockchain technology by extending its partnership with Socios.com to provide the league's fans more benefits via digital fan...
Spotlight Sports rebrands content hubs under ‘Halo’ umbrella
UK-based sports content and media company Spotlight Sports Group has rebranded its content platforms under the name ‘Halo Content Destinations’.The company is branding its...
Tom Brady’s Autograph refocuses on content over NFTs
Autograph, a fan engagement platform co-founded by NFL legend Tom Brady, has launched a new project - though this latest initiative lacks one of...
Betfair extends Cruzeiro deal ahead of Brazil betting market launch
International sportsbook Betfair is maintaining its visibility in Brazil by renewing its partnership with Cruzeiro Esporte Clube.The company, part of multinational, multi-brand gaming group...