FairPlay conducts first M&A under new identity just one week after...
FairPlay Sports Media (FairPlay/FPSM) has made an early move under its new brand identity, acquiring sports technology and data platform Quarter4 (Q4).Founded in 2019...
Stuart Simms: Tech-led strategy behind Oddschecker’s FairPlay transition
As announced this morning (25 January) FairPlay Sports Media (FairPlay/FPSM) has become the new identity of Oddschecker and its subsidiary brands, a rebrand needed...
San Francisco 49ers extend Levi Strauss deal ahead of Super Bowl...
Levi Strauss has secured a 10-year extension to its partnership with San Francisco 49ers which will see the clothing brand continue to hold stadium...
Irish Betting Bill continues to concern country’s horse racing sector
Irish racing stakeholders have raised concerns about the commercial implications of the country’s Betting Regulation Bill, and what this could mean for the sport.In...
Sportradar restructures business divisions in line with strategic plans
Swiss sports technology and data company Sportradar has embarked on the latest phase of its strategic plan, specifically making changes to its business structure.The...
Oddschecker rebrands to FairPlay Sports Media to reflect cross-sector vision
In a move to enhance its international standing as a partner for sports media outlets and betting operators, Oddschecker Global Media has unveiled a...
DAZN continues building up French profile with PFL rights
The Professional Fighters League (PFL) has secured yet another boost to its European reach via a deal with DAZN.Following a transformative 2023, the London-based...
Ascot Racecourse and UK Tote Group renewal pool betting partnership
Ascot Racecourse has announced its latest betting partnership of 2024 via an agreement with the UK Tote Group.,It builds on a longstanding agreement with...
TikTok agrees new partnership with Six Nations Rugby with a focus...
Social video app TikTok has been announced as ‘official fans’ of both the Guinness Men's and Women's Six Nations Championships.The partnership proposes to give...
Behind the Badge: Diving into Chile’s commercial landscape with Colo-Colo
Women’s football, business development and the ‘biggest front of shirt deal in Chilean football’ were front and centre of the agenda in the latest...