Paddy Power’s Big 180 campaign hits £914k after most-watched final
Paddy Power hit a solid 180 from a marketing and social responsibility standpoint over the festive season via its highly-publicised sponsorship of the World...
David Adams: New stadium will be a gamechanger for Kansas City...
With a new year often comes new sports seasons, and the 2024 MLB campaign is now just over three months away. For teams such...
Indiana Pacers revolutionise sponsorships with Fishers-based Spokenote
NBA’s Indiana Pacers has teamed up with local startup company Spokenote to produce a QR code-style sponsorship on their jersey. The basketball team became the...
PWHL enters 2024 season with range of regional rights deals
The Professional Women’s Hockey League (PWHL) has signed a plethora of media rights agreements for the 2024 season which commenced earlier this week.Ahead of...
Brazil sports betting set for 2024 after President Lula signs off
The launch of what could be one of the world’s biggest national betting markets took its last leap this week as President of Brazil,...
Nye Expekt: Navigating the tricky path of sports sponsorship regulation
Sponsorship is one of the most common marketing methods for betting operators to raise awareness of their brand and products, and can be very...
Content is King? Distribution is the real royal – LiveScore Group’s...
Increasing interconnectedness between betting and sports media, two already heavily-linked industries, has been a major talking point. No company has been at the forefront...
DAZN gets UK&I boost by launching app on Sky platform
DAZN has secured a major extension of its reach in the UK and Ireland via a partnership with Sky which will incorporate its app...
Argentine football betting engagement continues with VBET deal
The Argentine Football Association (AFA) has signed a regional partnership with betting operator VBET, focusing on Europe.A three-year arrangement, the partnership will encompass marketing...
NHL extends BetMGM deal for ‘unforgettable’ fan-focused activations
The National Hockey League (NHL) has agreed to an extension of its North American sponsorship agreement with igaming provider BetMGM.As a result, BetMGM will...