Wolves and Cadbury to continue creative community campaigns
Wolverhampton Wanderers has extended its partnership with Mondelez International - owner of Cadbury - which will continue as the club’s official snacking partner for...
McGregor touches gloves with Tiger.Trade as its new ambassador
Conor McGregor has been announced as an Ambassador for Tiger.Trade - a Swiss-regulated retail trading firm.The UFC featherweight and lightweight double-champion aims to drive...
Oracle Red Bull Racing partners Zoom for ‘track record’ in innovation
Oracle Red Bull Racing has formed a partnership with Zoom Video Communications to advance performance and enhance engagement with its fans. The software company’s branding...
Southampton FC and Sportsbet.io open ‘community focal point’
Southampton FC and its main club partner Sportsbet.io have announced the opening of the Saints Social Club at the Northam Social Club.Supported by a...
AFA extends Socios agreement to create ‘new avenues of interaction’
The Argentine Football Association (AFA) has enhanced its agreement with Socios.com as the latter becomes the exclusive provider of the official Fan Token, $ARG.Until...
Man City and Highlight Games create premium branded games
Manchester City FC has formed a licence agreement with London-based video virtual sports firm, Highlight Games Limited. The partnership sees the reigning Premier League Champions...
DAZN enhances interactive experiences for sports fans
DAZN Bet has marked its UK debut where it will function as a pilot for DAZN’s beta product to be tested and further developed.In...
Liverpool FC continues content series in Nivea Men extension deal
Liverpool FC and Nivea Men have extended their partnership for a further three years, including a continuation of their content series. As the 2022-23 season...
Southampton FC, Sarah Batters: NFTs a ‘major pillar’ of engaging football...
Southampton FC’s new kit for the 2022/23 season has seen the Premier League side tap into the blockchain and web3.0 space as it continues...
Mumbai City FC partners with Stake News bookmaker affiliate
Indian Super League (ISL) club Mumbai City FC has signed a multi-year agreement with Stake News, a platform affiliated with Stake.com.A sports news platform,...