UEFA and bwin launch fan-led ads across European territories
In UEFA’s partnership with Bwin, the pair have announced a ‘Love Knows No Boundaries’ ‘fan-led’ campaign which will go live in its seven key...
RacingTV to leverage 2mee’s direct human messaging system
Seeking a means to better promote its live betting offers, RacingTV has struck a partnership with ‘direct human messaging’ platform 2mee.The company has produced...
NBA pursues enhanced fan interactions via Sorare deal
Sorare has added another major sports tournament to its expanding partner portfolio, signing an agreement with the NBA, as well as with the National...
Laureus’ Spirit of Sport to show insights of ‘high profile talent’
Laureus has launched a new digital-first content series - Spirit of Sport - aiming to give global audiences content from some of the world’s...
Wolves and Cadbury to continue creative community campaigns
Wolverhampton Wanderers has extended its partnership with Mondelez International - owner of Cadbury - which will continue as the club’s official snacking partner for...
McGregor touches gloves with Tiger.Trade as its new ambassador
Conor McGregor has been announced as an Ambassador for Tiger.Trade - a Swiss-regulated retail trading firm.The UFC featherweight and lightweight double-champion aims to drive...
Oracle Red Bull Racing partners Zoom for ‘track record’ in innovation
Oracle Red Bull Racing has formed a partnership with Zoom Video Communications to advance performance and enhance engagement with its fans. The software company’s branding...
Southampton FC and Sportsbet.io open ‘community focal point’
Southampton FC and its main club partner Sportsbet.io have announced the opening of the Saints Social Club at the Northam Social Club.Supported by a...
AFA extends Socios agreement to create ‘new avenues of interaction’
The Argentine Football Association (AFA) has enhanced its agreement with Socios.com as the latter becomes the exclusive provider of the official Fan Token, $ARG.Until...
Man City and Highlight Games create premium branded games
Manchester City FC has formed a licence agreement with London-based video virtual sports firm, Highlight Games Limited. The partnership sees the reigning Premier League Champions...