PointsBet and 1/ST Technology target wider US horse racing audience
Setting an objective to expand the reach and viewership of US horse racing, 1/ST Technology has entered into an agreement with betting operator PointsBet.Specifically,...
IMG’s Sport 24 secures Cricket World Cup media rights in double...
Sport 24, a sports media travel channel operated by global sports and events management firm IMG, has gained broadcast rights to the Cricket World...
Sorare strengthens ties to tier-two football signing five Championship deals
Five clubs of the EFL Championship have struck deals with Sorare, as the NFT-based fantasy sports platform looks to further strengthen its ties to...
Crypto-sporting engagement continues as OKX links with Winter Olympian
Scotty James, an Australian Olympics-level snowboarder, has become the latest athlete to partner with a crypto firm, signing a deal with OKX.The sportsman -...
NHL ‘revolutionises brand interactions’ with DEDs
The NHL has debuted Digitally Enhanced Dasher boards (DED) in a new partnership with Supponor - a technology provider focused on raising innovative commercial...
Adidas secures eight-year extension to Arsenal contract
Arsenal FC has renewed its partnership with Adidas until 2030, under a multi-dynamic agreement covering kit manufacturing, marketing and community outreach.The agreement between the...
Patrice Evra and Beryl Burton featured on William Hill Sports Book...
The longlist for William Hill’s ‘34th Sports Book of the Year Award’ has been revealed, with 15 books making the cut. Genres covered include hard-hitting...
Scottish FA and PTI Digital power personalised fan experiences
The Scottish Football Association has partnered with PTI Digital to create and deliver a long-term, holistic digital transformation strategy.The deal looks to ‘encompass the...
Guild Esports offers ‘next generation experiences’ with Sky Broadband
Sky Broadband has agreed to become the official partner of Guild Esports - an esports team and organisation co-owned by David Beckham - in...
AS Roma fans receive dedicated content via StarCasinò Sport
AS Roma has created a new deal with sports infotainment website, StarCasinò Sport, which will become a new premium partner of the club.The collaboration...