Crypto-sporting engagement continues as OKX links with Winter Olympian
Scotty James, an Australian Olympics-level snowboarder, has become the latest athlete to partner with a crypto firm, signing a deal with OKX.The sportsman -...
NHL ‘revolutionises brand interactions’ with DEDs
The NHL has debuted Digitally Enhanced Dasher boards (DED) in a new partnership with Supponor - a technology provider focused on raising innovative commercial...
Adidas secures eight-year extension to Arsenal contract
Arsenal FC has renewed its partnership with Adidas until 2030, under a multi-dynamic agreement covering kit manufacturing, marketing and community outreach.The agreement between the...
Patrice Evra and Beryl Burton featured on William Hill Sports Book...
The longlist for William Hill’s ‘34th Sports Book of the Year Award’ has been revealed, with 15 books making the cut. Genres covered include hard-hitting...
Scottish FA and PTI Digital power personalised fan experiences
The Scottish Football Association has partnered with PTI Digital to create and deliver a long-term, holistic digital transformation strategy.The deal looks to ‘encompass the...
Guild Esports offers ‘next generation experiences’ with Sky Broadband
Sky Broadband has agreed to become the official partner of Guild Esports - an esports team and organisation co-owned by David Beckham - in...
AS Roma fans receive dedicated content via StarCasinò Sport
AS Roma has created a new deal with sports infotainment website, StarCasinò Sport, which will become a new premium partner of the club.The collaboration...
Turkish Super Lig renews Highlight Games’s SOCCERBET deal
The Turkish Super Lig has secured a renewal of its exclusive agreement with Highlight Games as the latter continues to leverage the league’s footage. Highlight...
Super Bowl Halftime Show strikes a chord with Apple Music deal
The NFL has announced Apple Music as the new partner for the Super Bowl Halftime Show in a multi-year collaboration.The deal sees the Super...
BetMGM and NBC Sports engage with further NFL fans via FNIA
BetMGM and NBC Sports revealed a partnership for the current NFL season, which will include weekly integrations on Football Night in America (FNIA) and...