Turkish Super Lig renews Highlight Games’s SOCCERBET deal
The Turkish Super Lig has secured a renewal of its exclusive agreement with Highlight Games as the latter continues to leverage the league’s footage. Highlight...
Super Bowl Halftime Show strikes a chord with Apple Music deal
The NFL has announced Apple Music as the new partner for the Super Bowl Halftime Show in a multi-year collaboration.The deal sees the Super...
BetMGM and NBC Sports engage with further NFL fans via FNIA
BetMGM and NBC Sports revealed a partnership for the current NFL season, which will include weekly integrations on Football Night in America (FNIA) and...
ICC better serves the cricket fan experience with Fanatics
The International Cricket Council (ICC) has formed a deal with Fanatics to utilise the digital sports platform’s global footprint and technology to ‘better serve...
PGA Tour signs NFT platform partnership with Autograph
The PGA Tour and Autograph have announced a long-term deal to create a NFT platform for golf fandom.The web3 brand, co-founded by Tom Brady,...
DRL expands a ‘new frontier of tech-driven sports’ with Google Cloud
The Drone Racing League (DRL) has partnered with Google Cloud to bring the first professional drone race to Silicon Valley, launching during the 2022–23...
UEFA and bwin launch fan-led ads across European territories
In UEFA’s partnership with Bwin, the pair have announced a ‘Love Knows No Boundaries’ ‘fan-led’ campaign which will go live in its seven key...
RacingTV to leverage 2mee’s direct human messaging system
Seeking a means to better promote its live betting offers, RacingTV has struck a partnership with ‘direct human messaging’ platform 2mee.The company has produced...
NBA pursues enhanced fan interactions via Sorare deal
Sorare has added another major sports tournament to its expanding partner portfolio, signing an agreement with the NBA, as well as with the National...
Laureus’ Spirit of Sport to show insights of ‘high profile talent’
Laureus has launched a new digital-first content series - Spirit of Sport - aiming to give global audiences content from some of the world’s...