Rio Open serves ‘engaging content’ with Betway sponsorship
The Rio Open has named Betway as an official sponsor for the 2022 and 2023 editions of the tournament.As the Super Group-owned brand becomes...
Amazon releases ‘never been seen’ action in FIM MotoGP series
Amazon has reached an agreement with Dorna Sports to produce a docuseries which follows the FIM MotoGP World Championship, premiering in 2022. Produced by The...
Eleven Italy elevates its basketball offering with FIBA deal
The International Basketball Federation (FIBA) has entered into a collaboration with Eleven Italy, which will deliver live coverage of international events.Until 2025, the company...
Fan-led review brings ‘turning point’ for UK football clubs
The fan-led government review of football clubs, launched in April this year, has now agreed that measures must be put in place to protect...
Sevilla FC rolls over TLCBet fan engagement partnership
Sevilla FC has extended its deal with TLCBet - the official Asia betting partner of the La Liga club.The collaboration looks to improve on...
MLB catches on to Adobe fan engagement opportunities
Major League Baseball (MLB) has expanded its partnership with Adobe to further engage with fans of the sport through the provision of advanced technology.In...
NFL collaborates with Ticketmaster on NFT entry
The National Football League (NFL), in collaboration with Ticketmaster, has moved to strengthen its fan engagement operations by entering the burgeoning Non-Fungible Token (NFT)...
Premier League seals NBC Sports media rights renewal
The Premier League has come to an agreement with NBC Sports, renewing its $2.5 billion (£2 billion) media rights contract with the US sports...
Spurs boosts fan activations in Fun88 extension deal
Tottenham Hotspur FC has announced an extension to its agreement with Fun88 - the club’s official betting partner for Asia and Latin America.The renewed...
BOSE: Women’s World Cup in Australia can engage a whole new...
The numbers behind women’s football are rising ‘exponentially’, as the last women's world cup broke all previous records.Principal Consultant at 1710 Gaming, Tina Thakor-Rankin...