CFL ‘redefines’ relationship with fans in Genius Sports deal
The Canadian Football League Agree (CFL) has signed a partnership with Genius Sports in a bid to boost fan engagement and strengthen its media...
Luka Modrić interacts with Galácticos fans via Olybet deal
Real Madrid CF’s Luka Modrić has signed a regional partnership online casino OlyBet in a bid to strengthen localised media campaigns and fan engagement.The...
NFLPA, Draftkings and OneTeam together bring gamified NFTs
The NFL Players Association (NFLPA), along with DraftKings and OneTeam, has shared its plans to introduce gamified NFT (non-fungible token) collections.Set to launch on...
Premiership Rugby extends Gallagher ‘inclusive’ naming rights deal
Premiership Rugby has strengthened its partnership with insurance brokerage Gallagher, as the latter looks to pursue brand awareness and business value.The renewed collaboration sees...
Sorare fights fantasy football fraud sealing SEON deal
SEON has partnered with French Fantasy Football company Sorare in a bid to stop fraud within its referral program.The collaboration sees Sorare implement the...
Stats Perform integrates PressBox Graphics into fan engagement offering
As part of its ‘strategic focus on fan engagement,’ Stats Perform has moved to enhance its visual content creation capabilities by integrating PressBox Graphics...
KHL expands global reach via Portable.TV platform
The Kontinental Hockey League (KHL) has entered into a partnership with Portable.TV to broadcast the whole season on its app.Facilitated by the global sports...
Complexity unites gamers and celebrities with new Stars platform
Esports company Complexity Gaming has launched Complexity Stars which looks to unite the communities of gaming, esports, professional athletes and celebrities.The new platform has...
Middlesbrough and Sunderland fuel matchday activations with Vertu Motors
Middlesbrough FC and Sunderland AFC have signed an agreement with Gateshead-based Vertu Motors as the latter becomes both clubs’ official car retailer.For the 2021/22 season,...
Manchester City signs Sony to enhance digital operation
Sony has become the official virtual fan engagement partner of Manchester City FC in a boost for fan engagement through the use of modern...