NHL and NHLPA extend Upper Deck partnership with NFTs
The National Hockey League (NHL), along with the National Hockey League Players’ Association (NHLPA), announced the long-term extensions of both of the organisations’ licenses...
RFU bids to host Women’s 2025 Rugby World Cup
The Rugby Football Union (RFU) has entered a bid to host the Women’s Rugby World Cup in 2025, with plans to adopt a multi-city...
Severstal forms fan engagement focused partnership with Fonbet
Russian ice hockey club Severstal has signed a four-year partnership with sports betting operator Fonbet, with the duo planning on leveraging the deal for...
Six Nations Rugby continues BBC Radio broadcast
Six Nations Rugby has announced that BBC Radio will continue to broadcast the Guinness Six Nations Championship, having agreed a new four-year partnership that...
Man City expands ‘popular digital content’ with Midea
Manchester City FC has announced an extension to its partnership with Midea, covering both the men's and women’s teams.In entering its third term, the...
NBABet Stream makes non-US debut via TAB linkup
The National Basketball Association (NBA) will debut its NBABet Stream service in Australia via an agreement with TAB, marking the product’s launch outside the...
DP World Tour partners BDSwiss in ‘technical expertise’ commitment
The DP World Tour Championship has announced investment service BDSwiss as its new sponsor in collaboration with the European Tour.As part of the arrangement,...
COPA90’s Berisha: Leveraging blockchain to ‘better the world of football’
The phenomenon of increased digitalisation has been felt across various industries over the past year, and the sports sector, in particular, is becoming increasingly...
NBA partners Coinbase in ‘exploring the future’ of fan engagement
The National Basketball Association (NBA) has announced a collaboration that sees Coinbase become its exclusive cryptocurrency platform partner.The deal marks the first ever cryptocurrency...
OneFootball aims to engage younger fans via Klefer streaming partnership
Klefer has signed an agreement with OneFootball to stream live matches and on-demand highlight clips from the Copa Intelbras do Brasil for the 2021...