IOC launches first single unified Olympic store
The International Olympic Committee (IOC) has announced the launch of a unified online Olympic shop developed in collaboration with merchandise enterprise, Fanatics.The collaboration allows...
Entain creates ‘unique’ experiences and content for F1 fans
In marking a new stage of the partnership between McLaren F1 and Entain’s Party Brands, Entain is providing racing fans with ‘unique’ experiences and...
Bologna FC to join Fan Token trend with Socios.com
Bologna FC 1909, in partnership with Chiliz, has announced that it will launch a $BFC Fan Token on the Socios.com app.The new $BFC token...
BMW creates ‘premium experiences’ for NHL fans
BMW has announced two separate agreements to become the official luxury automotive partner of the New York Islanders and an official partner of the...
Kansas City owners ‘shape a stronger future’ in first NWSL stadium
Kansas City NWSL owners Angie Long, Chris Long and Brittany Matthews have announced plans to construct the first soccer stadium purpose-built for a National...
ITF ‘safeguards events’ in Sportradar extension deal
The International Tennis Federation (ITF) has announced a three-year extension to its agreement with Sportradar, serving as the ITF’s official data partner. Additionally, the extension...
NHL and NHLPA extend Upper Deck partnership with NFTs
The National Hockey League (NHL), along with the National Hockey League Players’ Association (NHLPA), announced the long-term extensions of both of the organisations’ licenses...
RFU bids to host Women’s 2025 Rugby World Cup
The Rugby Football Union (RFU) has entered a bid to host the Women’s Rugby World Cup in 2025, with plans to adopt a multi-city...
Severstal forms fan engagement focused partnership with Fonbet
Russian ice hockey club Severstal has signed a four-year partnership with sports betting operator Fonbet, with the duo planning on leveraging the deal for...
Six Nations Rugby continues BBC Radio broadcast
Six Nations Rugby has announced that BBC Radio will continue to broadcast the Guinness Six Nations Championship, having agreed a new four-year partnership that...