Wolves accelerates US growth in Peak6 partnership
Fosun Sports, the holding entity that operates Wolverhampton Wanderers FC and its associated brands and businesses, has sold a minority share to US finance...
NBA develops ‘initiative experiences’ for fans with Google
The National Basketball Association (NBA) has announced a marketing and technology partnership with Google as Google Pixel becomes the official fan phone of the...
Man City kicks off Qualtrics partnership to ‘listen to fans’
Manchester City FC has announced a partnership with Qualtrics - an experience management company which will become the clubs official management software partner.The new...
ITF launches Cup Final fan tokens with Socios
The International Tennis Federation (ITF), alongside Kosmos Tennis, has announced plans to launch the official Fan Token of the Davis Cup By Rakuten on...
DraftKings expands in NHL creating ‘exciting content’ for fans
DraftKings has announced a deal with the National Hockey League (NHL) to become its official sports betting, daily fantasy Sports and igaming Partner in...
E-sports’ Endpoint CeX releases NFTs in Socios partnership
Endpoint CeX, in partnership with Chiliz, has announced its launch of a $ENDCEX Fan Token on Non-Fungible Token (NFT) platform Socios.com.The Esports organisation looks...
Three German cities looking to stage NFL games
The National Football League has confirmed that three cities are currently undergoing discussions in hosting regular-season games in Germany.The organisation is looking to find...
Cincinnati Bengals launches free-to-play games in Low6 partnership
The Cincinnati Bengals have launched two free-to-play games; Bengals Picks and Ultimate Bengals via a partnership with sports gamification company Low6.The NFL team is...
ICC engages fans in Sportradar streaming partnership
The International Cricket Council (ICC) has announced a partnership with Sportradar, making the latter the official data distribution and betting live streaming partner of...
FIBA ‘brings fans closer to basketball’ in J9 deal
The International Basketball Federation (FIBA) has announced a deal with J9, becoming the organisation's 10th global partner.In collaboration until 2024, the betting platform will...