DAZN appoints Ian Turnbull in sports betting engagement boost
DAZN has expanded its team with the appointment of former Entain executive Ian Turnbull to EVP of Betting and Gaming, as the firm looks...
Mayweather Jr strengthens betting links with Oddschecker
Floyd Mayweather Jr has partnered with UK-based sports betting odds comparison site Oddschecker, strengthening his links with the sports betting space.The partnership will see...
NHL partners OFX to aid league in currency exchange
The National Hockey League (NHL) has signed a deal which names OFX, a money transfer provider, as its official currency exchange provider.OFX has agreed...
Betfred to open activation tent for Broncos fans
Betfred Sports has announced plans to open its activation tent at Empower Field Stadium for every Denver Broncos home game, in a bid to...
WNBA finds ‘significant opportunity’ with new sporting goods partner
The Women’s National Basketball Association (WNBA) has announced that Dick’s Sporting Goods is to be named an official marketing partner of the league.The agreement...
Lakers secure first international partnership in community initiative drive
The NBA outfit, LA Lakers, has announced its community and marketing deal with Korean food company Bibigo, which establishes the team’s first international partnership.The...
Wolfsburg enters crypto and NFT space via Fanzone partnership
Bundesliga club VfL Wolfsburg has partnered with digital platform Fanzone to make its debut in the crypto and Non-Fungible Token (NFT) space, as the...
Liverpool FC moves with SC Johnson for “waste-free world”
Liverpool FC has entered a ‘Goals for Change’ partnership with SC Johnson, the producer of the Mr Muscle household cleaning product, in a bid...
ICC targets emerging markets with new Australia streaming deal
The International Cricket Council (ICC) has entered an agreement with Cricket Australia to broadcast the Australian cricket schedule on its recently launched ICC.tv platform, focusing...
IndyCar Series releases 2022 schedule with ‘record number’ of races
The NTT IndyCar Series has released its 2022 schedule with a record number of 14 out of 17 races to be broadcast on NBC,...