WNBA finds ‘significant opportunity’ with new sporting goods partner
The Women’s National Basketball Association (WNBA) has announced that Dick’s Sporting Goods is to be named an official marketing partner of the league.The agreement...
Lakers secure first international partnership in community initiative drive
The NBA outfit, LA Lakers, has announced its community and marketing deal with Korean food company Bibigo, which establishes the team’s first international partnership.The...
Wolfsburg enters crypto and NFT space via Fanzone partnership
Bundesliga club VfL Wolfsburg has partnered with digital platform Fanzone to make its debut in the crypto and Non-Fungible Token (NFT) space, as the...
Liverpool FC moves with SC Johnson for “waste-free world”
Liverpool FC has entered a ‘Goals for Change’ partnership with SC Johnson, the producer of the Mr Muscle household cleaning product, in a bid...
ICC targets emerging markets with new Australia streaming deal
The International Cricket Council (ICC) has entered an agreement with Cricket Australia to broadcast the Australian cricket schedule on its recently launched ICC.tv platform, focusing...
IndyCar Series releases 2022 schedule with ‘record number’ of races
The NTT IndyCar Series has released its 2022 schedule with a record number of 14 out of 17 races to be broadcast on NBC,...
LA Clippers announce 23-year partnership in community benefit bid
Intuit has signed a 23-year agreement to hold the official naming rights of the Intuit Dome - the home of the LA Clippers from...
PointsBet aid Austin FC in first MLS promotional partnership
Austin FC has signed an agreement which titles PointsBet, an online gaming operator, naming the firm a founding partner of the club in a...
Indianapolis Colts secure casino partnership in fan engagement boost
Indianapolis Colts and Caesars Entertainment have announced a multi-year agreement that sees Caesars Sportsbook become the sports betting partner and the only official casino...
United Rugby Championship secures free-to-air Italian coverage
The United Rugby Championship (URC) will be broadcast free-to-air across Italy, as a result of an agreement signed with the Italian Rugby Federation (FIR)...