International Cricket Council renews Aramco sponsorship
Aramco’s extension with FIFA has been followed up by a four-year renewal of its partnership with the International Cricket Council (ICC).The Saudi Arabian national...
Microplus named title sponsor of UK Athletics Olympic trials
UK Athletics has announced data provider Microplus as the title sponsor for the upcoming UK Athletics Championships.Acting as the trials for the upcoming Olympic...
Betano continues LATAM expansion with AFA sponsorship
Betano has secured the title sponsorship of Argentina's Liga Profesional de Fútbol (LPF), which will now be renamed Torneo Betano.The agreement between the Argentine...
Betfair builds up Brazil profile with CR Vasco da Gama
CR Vasco da Gama has signed Betfair as its new front-of-shirt sponsor ahead of Brazil betting market launch later this year.The Campeonato Brasileiro Série...
Meet the Winners of the 2024 SBC Awards North America
FanDuel, Choctaw Casino & Resorts, Ontario Lottery & Gaming Corporation (OLG), and Sportradar, were among the big winners at the prestigious SBC Awards North...
PWHL ‘welcomes’ Scotiabank as first official banking partner
The Professional Women’s Hockey League (PWHL) has agreed a multi-year deal with Scotiabank ahead of the inaugural PWHL Playoffs.As part of the agreement, a...
Boxing fans raise questions over DAZN and WBC deal
DAZN has partnered with the sanctioning body World Boxing Council (WBC) to offer premium content, fights and events.As part of the multi-year deal, the...
Burnley FC inks new multi-year kit deal with Castore
Burnley FC has committed to a new multi-year kit deal with Castore commencing ahead of the start of the 2024/25 season. Castore will become the...
UTR Sports enlists Sportradar to ‘elevate and expand’ tournament visibility
UTR Sports has partnered with Sportradar with a vision to enhance fan and bettor engagement via data and streaming.Swiss sportstech firm Sportradar will gain...
SPFL reportedly filling sponsor gap with William Hill
William Hill is reportedly on the brink of finalising a new title sponsorship deal with the Scottish Professional Football League (SPFL).In replacing the online...