Inside Optimum Nutrition & McLaren’s ‘Drive to Thrive’ with McLaren F1
Optimum Nutrition has embedded itself in the culture of a myriad of sports. Starting within its roots inside gym halls, the nutrition brand has...
Arsenal Women making a move to 60,000 seat Emirates Stadium
Arsenal FC is making the Emirates Stadium the main home of its women’s team for the 2024/25 Women's Super League (WSL) campaign.The 60,000-seat stadium...
Old Trafford flooded at ‘Wembley of the North’ meeting
Manchester United Co-Owner Sir Jim Ratcliffe met with Labour Leader Keir Starmer on Sunday to discuss the redevelopment of Old Trafford.The meeting on Sunday...
International Cricket Council renews Aramco sponsorship
Aramco’s extension with FIFA has been followed up by a four-year renewal of its partnership with the International Cricket Council (ICC).The Saudi Arabian national...
Microplus named title sponsor of UK Athletics Olympic trials
UK Athletics has announced data provider Microplus as the title sponsor for the upcoming UK Athletics Championships.Acting as the trials for the upcoming Olympic...
Betano continues LATAM expansion with AFA sponsorship
Betano has secured the title sponsorship of Argentina's Liga Profesional de Fútbol (LPF), which will now be renamed Torneo Betano.The agreement between the Argentine...
Betfair builds up Brazil profile with CR Vasco da Gama
CR Vasco da Gama has signed Betfair as its new front-of-shirt sponsor ahead of Brazil betting market launch later this year.The Campeonato Brasileiro Série...
Meet the Winners of the 2024 SBC Awards North America
FanDuel, Choctaw Casino & Resorts, Ontario Lottery & Gaming Corporation (OLG), and Sportradar, were among the big winners at the prestigious SBC Awards North...
PWHL ‘welcomes’ Scotiabank as first official banking partner
The Professional Women’s Hockey League (PWHL) has agreed a multi-year deal with Scotiabank ahead of the inaugural PWHL Playoffs.As part of the agreement, a...
Boxing fans raise questions over DAZN and WBC deal
DAZN has partnered with the sanctioning body World Boxing Council (WBC) to offer premium content, fights and events.As part of the multi-year deal, the...