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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Jockey Club unveil King and Queen as joint Patrons 

The Jockey Club has announced the appointment of His Majesty the King and Her Majesty the Queen as joint Patrons.Announcing the appointments on 4...

FPSM adds NFL product to AI-driven media portfolio

FairPlay Sports Media (FPSM) is building up its presence in the US via a bolstering of the American sports offering on its platform.The company...

BOXXER partners with ‘truly global brand’ HELL Energy

BOXXER has expanded its product portfolio with the addition of HELL Energy, a Hungarian energy drink brand exported to over 60 markets.The UK-based international...

AC Milan steps into crypto gambling with TG.Casino

AC Milan has announced TG.Casino, a Telegram-based crypto casino, as the official regional igaming partner of the Rossoneri in Europe.As part of the agreement,...

Spurs’ Pedro Porro latest Under Armour signee

Tottenham Hotspur full-back Pedro Porro has become the latest football player to sign with Under Armour. Porro has already been seen playing in the Under...

Inter Miami eyes up global reach in Visa partnership

Inter Miami CF has announced a premium multi-year international partnership with Visa, with the latter becoming the club’s first-ever official international payment services partner.Under...

Staylive expands partnership with WBD for premium cycling

Staylive, a Swedish streaming solutions company, has expanded its partnership with Warner Bros. Discovery Sports Europe (WBD) to enhance the next season of road...

Caitlin Clark sparks record growth in WNBA sales

American ticket exchange StubHub has reported that WNBA ticket sales have increased by 93% since basketball star Caitlin Clark burst onto the scene.Sharing the...

SkyBet and BHF ‘take action’ with footballers in CPR initiative

SkyBet and the British Heart Foundation (BHF) have joined forces with several footballers who have been impacted by life-threatening heart conditions.The new campaign, ‘Every...

France national football team extends Nike partnership ahead of EURO 2024

Nike will remain as the kit manufacturing partner of the French national football team for the next 10 years after a recent partnership extension. The...