DFB names Klarna as official partner ahead of 2024 Euros
The German Football Association (DFB) has partnered with payment service provider Klarna in a deal that will last until 2026.Under the agreement, Klarna will...
‘Football is the bridge’ – Rivalo on Colombia sports marketing keys...
When it comes to building up a brand image in Colombia, look no further than football as the ideal avenue. This was the sentiment...
TNT Sports confirms free coverage of Champions League final
TNT Sports will show this year’s European club competition finals free via the discovery+ outlet, although planning enhanced coverage and content for its subscribers.Discovery+...
ESIC welcomes Kambi and Abios as anti-corruption supporters
The Esports Integrity Commission (ESIC) has announced Kambi and its esports data subsidiary Abios as new ESIC anti-corruption supporters.In a significant development for esports...
Jude Bellingham set to star in Lucozade TV campaign
Jude Bellingham has signed as Lucozade’s newest athlete in a multi-year deal that will see the football star become the face of a new...
MotoGP unveils record 297,000 attendance for 2024 Michelin GP
Moto GP has announced that a record-breaking 297,471 attended the 2024 Michelin Grand Prix de France at Le Mans last weekend.The record-breaking Grand Prix...
Tourists to drive billions in revenue at Paris 2024
The Paris 2024 Olympic Games are expected to generate a value of up to €11.5bn, according to the Centre for Sports Law and Economics...
York Racecourse looks to up tech game for Dante fixture
York Racecourse will utilise Spotlight Sports Group’s (SSG) Smart View racecards at the Dante fixture on Thursday 16 May.The racecards have been developed by...
Alpine F1 sings praises of BFR wearables in Hytro deal
BWT Alpine F1 Team has announced a ‘first of its kind’ partnership with leading Blood Flow Restriction (BFR) wearable Hytro.Under the agreement, Hytro will...
Atlético Madrid and Chiliz accelerate digital token partnership
Atlético Madrid has expanded its use of the Socios digital token for fan engagement purposes as part of its partnership with Chiliz.The move will...