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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Bank of Ireland renews provincial rugby team sponsorships

The Bank of Ireland’s long-running association with Irish rugby union will continue for another five years as the central bank renews its four partnerships.Connacht,...

DAZN’s Infinity League welcomes Bundesliga giants

DAZN has announced that German football clubs Borussia Dortmund and Bayern Munich have joined the Infinity League, an indoor football event launched by the...

Puma returns as Derby County’s kit manufacturer for next season

Derby County has dropped Umbro as its kit manufacturer in favour of Puma for next season. Puma will co-design Derby’s men’s and women’s first team...

The Lions Women’s Tour receives £3m Union grant boost

The British & Irish Lions Women’s Team founding partner, Royal London has announced a £3m ‘Levelling the Playing Field’ Pathways Funding grant.Royal London has...

‘The sport of the internet’ – Rivalry’s Britt Doll on Canada’s...

Video games is a multi-billion dollar industry and the scenes surrounding it exert a huge influence on popular culture at large. This influence extends...

Erling Haaland becomes investor of his favourite hair-tie company

Manchester City’s Erling Haaland is extending his business portfolio and his latest investment is one close to his heart. The striker has become an investor...

EWCF unveils record-breaking $60m prize pool for Esports World Cup

Esports World Cup Foundation (EWCF) has announced a total prize pool of more than $60m for the inaugural Esports World Cup (EWC) this summer...

Wrexham partners with Gatorade in ‘first of its kind’ deal

Wrexham AFC has named energy drink brand Gatorade as its official sports drink partner for the men’s and women’s teams.Under the agreement, fans will...

UKA unveils private venture to alleviate financial woes

UK Athletics (UKA), The Great Run Company (GRC) and London Marathon Events (LME) have announced the creation of a new joint venture, Athletic Ventures.Athletic...

ZoneIn: From bridging gaps to partnering with champions

On the surface, success in sports comes from hard work, talent, dedication and consistent practice. However, as the industry continues to grow and more...