PSG to release limited-edition watches under Purnell partnership
Paris Saint-Germain (PSG) has signed a three-year partnership with Swiss watchmaking company, Purnell.The company will become the official timekeeper of the Ligue 1 club...
XFL and Genius Sports link for data distribution deal
The XFL has striked up an official data distribution deal with Genius Sports which enables the latter to tap into the American football leagues...
PA Betting Services powers horseracing and greyhound content for DAZNBet
DAZNBet is to provide pre-race and race-day data, including fixed odds for horse racing and greyhounds, via a partnership with PA Betting Services covering...
Hamburger SV extends AdmiralBet collab focusing on digital content creation
2. Bundesliga team Hamburger SV has announced an extension to its exclusive partnership with betting firm AdmiralBet. The German football club will work alongside AdmiralBet...
Jonny May and KYMIRA value training and recovery in ambassador deal
England rugby international Jonny May has become a brand ambassador for wearable infrared performance clothing brand, KYMIRA.The 32-year-old will now use the brand’s products...
SBC Summit North America puts sports betting products in the spotlight...
The highly-anticipated third edition of SBC Summit North America is set to deliver a one-of-a-kind educational experience for attendees with its dedicated 'Sports Betting...
Gatorade becomes official sponsor of AFA’s LPF and Women’s Championship
Hydration and nutrition company Gatorade has signed a new sponsorship deal with the Argentine Football Association (AFA). The PepsiCo-owned brand is now the official sponsor...
Sevilla FC elevates global presence with digital newsletter transformation
Sevilla FC has elevated its digital footprint as the club looks to bolster fan engagement and grow its international presence. The club detailed key aspects...
Judd Trump to bolster Vave’s global growth ambitions
Snooker legend Judd Trump has linked with crypto betting brand, Vave, becoming the firm's new global brand ambassador.The snooker legend – who is one...
Mastercard elevates Champions League sponsorship through ‘Walk out With Messi’ competition
Mastercard are offering football fans a chance to walk out with Lionel Messi for an upcoming UEFA Champions League tie with the ‘Walk out...