TikTok and MLS sign brand-boosting partnership deal
Social media platform TikTok has become the latest media content partner of the MLS in a deal that will see both brands receiving fueling...
Caliente scores with Mexico’s El Tricolor ahead of the 2026 World...
Calipay-owned Caliente.mx has become a ‘key commercial partner’ of Mexican football after the brand signed its biggest sponsorship deal yet. The partnership was announced at...
OlyBet announces official sponsorship deal with EuroLeague Basketball
OlyBet has announced that it is now an official partner of the major Turkish Airlines EuroLeague Final Four event.An official sponsor of the competition...
ITV continues commitment to horse racing
ITV has announced a new three-year deal to show exclusive, free to air coverage of UK horse racing until the end of 2026. Well over...
World Cup gets new format ahead of 2026
The World Cup is set for a significant expansion ahead of 2026, with FIFA approving new plans for a 48-team tournament. In spite of changes...
Fortaleza nets ‘biggest sponsor in history’ with Novibet
Fortaleza Esporte Clube has revealed that online gambling company Novibet has become the team’s main sponsor in a two-year deal.https://twitter.com/FortalezaEC/status/1635019777491214336The partnership sees the GameTech-owned...
Manchester United hits the sweet spot with Cadbury deal extension
Manchester United has announced it will continue its commercial partnership with Mondelēz International subsidiary Cadbury. The partnership began in 2020 as a packaged deal with...
Women’s World Boxing Championships ensures ‘utmost integrity’ with PwC
The International Boxing Association (IBA) has linked with an IOC monitoring team, PricewaterhouseCoopers (PwC), for its Women’s World Boxing Championships 2023.Its attendance has been...
New top flight commercial venture to ‘revolutionise’ football in Scotland
A new Scottish football body has been formed by the country’s top three stakeholders in the sport.The Scottish Football Association (SFA), Scottish Professional Football...
Shakhtar Donetsk’s relationship with Parimatch comes to a close
The partnership between Ukrainian champions, Shakhtar Donetsk and gambling operator Parimatch has ended, following the operator being sanctioned by the country’s government. In developments that...