Gatorade becomes official sponsor of AFA’s LPF and Women’s Championship
Hydration and nutrition company Gatorade has signed a new sponsorship deal with the Argentine Football Association (AFA). The PepsiCo-owned brand is now the official sponsor...
Sevilla FC elevates global presence with digital newsletter transformation
Sevilla FC has elevated its digital footprint as the club looks to bolster fan engagement and grow its international presence. The club detailed key aspects...
Judd Trump to bolster Vave’s global growth ambitions
Snooker legend Judd Trump has linked with crypto betting brand, Vave, becoming the firm's new global brand ambassador.The snooker legend – who is one...
Mastercard elevates Champions League sponsorship through ‘Walk out With Messi’ competition
Mastercard are offering football fans a chance to walk out with Lionel Messi for an upcoming UEFA Champions League tie with the ‘Walk out...
Mercedes F1 team enlists Nuvei as one of its sponsors
Mercedes-AMG Petronas has announced Nuvei as one of its new sponsors ahead of the upcoming 2023 Formula One season. The payments processor Nuvei logo will...
Detroit Pistons to integrate AI chat features with new GameOn partnership
National Basketball Association (NBA) franchise the Detroit Pistons have announced a new partnership with artificial intelligence (AI) fan engagement company GameOn. The Pistons will integrate...
12 County Cricket sides team up with NFT platform FanCraze
Digital collectibles firm FanCraze has agreed on a partnership with 12 different English county cricket teams to produce NFTs of some of the most...
beIN Media secures MENA broadcasting rights to CONMEBOL matches
Global sports and entertainment platform beIN Media Group has acquired the broadcasting rights to South America’s biggest football clashes.For at least the next three...
iPRO to be ‘part of huge growth in UK Basketball’ with...
Basketball team ‘London Lions’ has signed a new deal with iPRO, which sees the firm become the club's official hydration partner.The collaboration also underlined...
AEW to appear on ESPN for fans in Australia, New Zealand...
ESPN has secured exclusive broadcast rights to American professional wrestling promotion, All Elite Wrestling (AEW).From 16 February, the channel will broadcast matches and further...