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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Jonjo O’Neill JR to bring a ‘fresh perspective’ to Betfred as...

Jonjo O’Neill JR has linked with Betfred to become a brand ambassador until the 2024 Grand National.The 25-year-old is a former Conditional Jockey Championship...

Liverpool confirms Expedia sleeve sponsorship extension 

Liverpool FC has agreed an extension to the club’s sleeve sponsorship deal with Expedia.The announcement means the deal will be extended for a further...

BWF forms ‘vital’ integrity data deal with Malta Gaming Authority

The Badminton World Federation (BWF) Integrity Unit has announced a data sharing partnership with the Malta Gaming Authority (MGA).The agreement has been recognised as...

DirecTV’s logo to be placed on Boca Juniors shirts in new...

Argentinian football giant Boca Juniors has signed a new shirt sponsorship deal with US broadcaster DirecTV and its Latin America division. Having been agreed upon...

50+1 rule to be examined by DFL due to concerns over...

The German Football League (DFL) has revealed plans to strengthen the 50+1 ownership rule in football leagues across Germany as it fears it may...

Genius Sports elevates NBA collaboration with development of next gen platform 

Second Spectrum, a Genius Sports company, has come together with the NBA in a multi-year partnership expansion naming Second Spectrum an Official NBA League...

Juventus Women’s team selects Bitget as its official sponsor

Cryptocurrency exchange Bitget has become the official sponsor of the Juventus Women’s team, announced during International Women’s Day. Juventus Women and Bitget’s partnershio is part...

Wolves cash in on AstroPay partnership through new debit card launch 

Wolverhampton Wanderers and AstroPay have come together for the launch of a co-branded debit card with the Premier League club. The new offering looks to...

Boston Red Sox selects BetMGM as official sports betting partner

Major League Baseball (MLB) franchise the Boston Red Sox has chosen BetMGM to become official sports betting partner ahead of the upcoming season. This comes...

Internacional extends EstrelaBet partnership offering ‘great results’

Campeonato Brasileiro Série A side Sport Club Internacional has announced the extension of its sponsorship agreement with EstrelaBet.The top-flight team has been supported by...