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BREAKING
Fan Engagement
Time to read: 3 min
Leicester City launches fully professional
women’s team following acquisition 
August 25, 2020
The FA
07:19
BREAKING
Sponsorship
Time to read: 3 min
The FA strikes three-year Nationwide partnership
to support grassroots football
August 25, 2020
BREAKING
Sponsorship
Time to read: 2 min
Puma strengthens club portfolio with Sassuolo partnership
August 24, 2020
BREAKING
Fan Engagement
Time to read: 3 min
Rugby League World Cup 2021 names Glory Days
as international fan travel provider
August 24, 2020
BREAKING
Sponsorship
Time to read: 3 min
Monaco strengthens sponsorship portfolio with eToro and Vbet deals
August 24, 2020
BREAKING
Sponsorship
Time to read: 2 min
Real Betis strikes Scientiffic Nutrition extension
August 24, 2020
BREAKING
Sponsorship
Time to read: 2 min
Coventry City receives ‘vital revenue’ boost with BoyleSports sponsorship
August 21, 2020
BREAKING
Sponsorship
Time to read: 2 min
RFU agrees multi-year Adidas footwear extension
August 21, 2020
BREAKING
Features & Analysis
Time to read: 3 min
Report: UK fans in favour of watching sports exclusively on streaming platforms
August 21, 2020
BREAKING
Football
Time to read: 2 min
Football Index announced as QPR shirt sponsor
August 21, 2020
BREAKING
Sponsorship
Time to read: 2 min
NASCAR strengthens fan engagement with Motorsport.tv channel launch
August 20, 2020
BREAKING
Sponsorship
Time to read: 2 min
MKF strengthens Florida stronghold with Tampa Bay Buccaneers deal
August 20, 2020
BREAKING
Sponsorship
Time to read: 2 min
Bristol City agrees front-of-shirt sponsorship deal with MansionBet
August 20, 2020
BREAKING
Sponsorship
Time to read: 2 min
St Lucia Zouks names Indibet as main sponsor for CPL campaign
August 20, 2020
BREAKING
Esports
Time to read: 3 min
BMW and Porsche finalise V10
R-League sim racing line-up
August 20, 2020
BREAKING
Sponsorship
Time to read: 2 min
Swansea drops gambling sponsorship following university agreement
August 20, 2020
BREAKING
Sponsorship
Time to read: 2 min
AS Monaco strikes expanded
Afflelou agreement
August 20, 2020
BREAKING
Esports
Time to read: 7 min
CSM: Why more football clubs are transitioning into esports
August 19, 2020
BREAKING
Sponsorship
Time to read: 2 min
Atalanta strikes front-of-shirt sponsorship deal with Plus500
August 19, 2020
BREAKING
Sponsorship
Time to read: 2 min
Super League delivers Papa John’s partnership for post-game boost
August 19, 2020
BREAKING
Sponsorship
Time to read: 2 min
Totally Wicked extends Blackburn Rovers partnership
August 19, 2020
BREAKING
Esports
Time to read: 5 min
The esports report: ReKTGlobal acquires Fearless Media as Dignitas rebrands CS:GO team 
August 19, 2020
Formula 1
BREAKING
Sponsorship
Time to read: 3 min
All 10 Formula 1 teams sign new Concorde Agreement
August 19, 2020
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Featured Articles
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026