Leeds United land ‘first club to sell on TikTok’ title
In a new e-commerce partnership, Leeds United has teamed up with TikTok to become the world’s first ever football club to sell official merchandise...
Hibernian links with Sportemon Go in Scottish football first
Hibernian Football Club has announced an official partnership with Sportemon Go, (SGO), where the latter will invest a significant six figure sum each season...
Crypto.com to become PSG official cryptocurrency platform
Paris Saint-Germain has announced a multi-year partnership with cryptocurrency platform Crypto.com, which will become its official cryptocurrency platform partner.The partnership will also include the...
North Korea barred from Beijing 2022 Winter Olympics
The International Olympic Committee (IOC) has suspended North Korea’s membership, barring the country from the Beijing 2022 Winter Olympics, due to its refusal to...
Lexus secures partnership with 2021 Davis Cup
Sports car manufacturer Lexus has been named the official automotive sponsor of the Davis Cup by Rakuten Finals 2021 international men’s tennis tournament.As automotive...
NFL renews 5G deal with Verizon for another decade
The National Football League (NFL) has announced a new 10 year partnership with Verizon, expanding its existing relationship with the technology company, with a...
Bundesliga secures LatAm coverage via ESPN
ESPN has secured television and digital rights with the Bundesliga, in Spanish-speaking South America, as part of a five-season deal.The agreement sees exclusive rights...
LaLiga partners with Sorare to make NFT debut
Fantasy football platform Sorare has added LaLiga to its expanding portfolio of partners, striking a partnership with the Spanish top-flight surrounding the leveraging of...
Caesars land sports betting partnership with Baltimore Ravens
Baltimore Ravens has announced a new multi-faceted partnership with American casino and sports betting provider, Caesars Entertainment.The five-year agreement will see branding for the...
Former Lioness Kelly Smith becomes debut BK8 female ambassador
Kelly Smith, the former England women’s, Team GB Olympic and Arsenal Ladies striker, has teamed up with Asia-facing sports betting operator BK8.As a result...