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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

DraftKings to launch sports-themed NFT Marketplace

DraftKings has announced it will launch a DraftKings Marketplace - a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and...

Inter Milan finalises Socios.com front-of-shirt sponsorship

Inter Milan has aligned with blockchain providers for the sports and entertainment industry Chiliz, in a tie-up which will see the Serie A club...

Grabyo: Sports fans growing ‘impatient’ with lack of streaming alternatives

Three-quarters of sports fans in the UK now want to watch sport exclusively on streaming services, with half of those ready to pay up...

Brisbane awarded 2032 Olympic hosting rights

The Australian city of Brisbane has been formally assigned the hosting rights to the 2032 Olympic and Paralympic Games.The 138th International Olympic Committee (IOC)...

Kuehne+Nagel signs up as Birmingham 2022 Commonwealth Games sponsor

Global transport company Kuehne+Nagel has been designated as the official logistics providers of the Birmingham 2022 Commonwealth Games by event organisers.Following the invitation to...

INDYCAR and NBC Sports extend long-running rights agreement

NBC Sports and the NTT INDYCAR Series have extended their multi-year media rights arrangement.NBC Sports will continue to serve as the exclusive home of...

DraftKings seals duo of golf partnerships

DraftKings has been designated as the first betting operator of the World Golf Championships-FedEx St Jude Invitational, in addition to the first official betting...

Chelsea FC delivers Zapp sponsorship collaboration

Chelsea FC has named grocery and everyday items delivery service app Zapp as the Premier League club’s official European on-demand convenience and grocery delivery...

Tokyo 2020 sponsors to skip Olympic opening ceremony

Major Tokyo 2020 Olympic Games sponsors will not be allowed to attend Friday’s opening ceremony, the domestic media have said, according to Reuters.The report...

Atlético Clube Goianiense selects Amuletobet as newest sponsor

Atlético Clube Goianiense has named sports betting brand Amuletobet as the Brasileirão Serie A club’s new master sponsor.In addition to appearing on the jerseys,...