Atlético River Plate forms Codere sponsorship pact
Club Atlético River Plate has inked a four-year sponsorship agreement to designate Codere as the official betting partner of the Argentinian team, until August...
PSG secures Autohero premium partnership and vape brand-first
Ligue 1 giant Paris Saint-Germain (PSG) has named Autohero as the top-flight team’s newest premium partner.The German company, which launched in France in 2019,...
NFL star Austin Ekeler becomes SteelSeries latest ambassador
National Football League (NFL) star and Los Angeles Chargers running back Austin Ekeler has been named as esports peripherals company SteelSeries’ newest ambassador.As part...
Nielsen Sports: The Hundred draws in younger viewership demographic
The England and Wales Cricket Board’s (ECB) new tournament format, The Hundred, recorded impressive viewing figures for the opening weekend, despite fierce competition for...
AR sports engagement firm raises €7.6m in seed funding
Portugal-based AR sports engagement start-up My LADS has closed a €7.6 million Seed Investment Round led by Riva Technology and Entertainment (RTE) ‘leverage tech...
Spreadex continues sponsorship splurge with Fulham FC
Fulham FC has signed up financial trading and sports betting firm Spreadex as a principal partner of the EFL Championship club for the next...
Cleveland Cavaliers become third NBA recruit to Socios.com platform
The Cleveland Cavaliers of the National Basketball Association (NBA) and Socios.com have announced an official team partnership to create brand awareness through the Cavaliers'...
Virgin Bet gains Ayr Gold Cup Festival naming rights
Virgin Bet has secured a sponsorship agreement with the Ayr Gold Cup, along with the naming rights to the three-day Ayr Gold Cup Festival,...
Fonbet enters Belarusian market with FC BATE
Belarusian football team FC BATE has inked a sponsorship agreement with sports betting operator Fonbet.Through the long-term partnership, Fonbet’s branding will be displayed at...
Caesars Entertainment to secure $138 million Superdome naming rights
Caesars Entertainment is set to acquire the naming rights to the Superdome stadium after Louisiana state officials gave the 20-year, $138 million deal the...