Toyota withdraws Tokyo 2020 Olympics TV advertisements in Japan
Automotive manufacturer Toyota has confirmed it will pull all Tokyo 2020 Olympics-related television advertisements during the upcoming Summer Games due to the controversy surrounding...
Arsenal launches Chiliz Fan Token on Socios.com platform
Premier League giant Arsenal has partnered with blockchain providers for the sports and entertainment industry, Chiliz, for the launch of the $AFC Fan Token...
Burnley unveils ‘multi-million pound’ Spreadex shirt sponsorship
Premier League club Burnley FC has named UK betting firm Spreadex as the team’s new principal front-of-shirt sponsor.As part of the ‘multi-million pound’ tie-up,...
UEFA agrees staging ‘settlement’ with Dublin, Bilbao and Istanbul
The UEFA Executive Committee has approved a ‘settlement agreement’ with the two cities - Dublin and Bilbao - which were stripped of hosting rights...
Stats Perform: Pandemic has given sports organisations ‘new insights’ into the...
Despite the adverse effects of the COVID-19 pandemic, many sporting bodies and organisations have ‘thrived’ and explored new ways to adapt and overcome, a...
Liga Stavok: Promoting the development of the Russian Premier League
Russian gambling company Liga Stavok’s sponsorship deal with the Russian Premier League (RPL) is much more than a commercial arrangement, with the partnership underlined...
Seven Network cooperates with Twitter for Tokyo 2020 Olympics coverage
The Seven Network has partnered with social media platform Twitter ahead of the Tokyo 2020 Olympic Games to bolster the Australian commercial channels’ coverage...
Paris 2024 organisers enlist Decathlon as official partner
French sporting goods retailer Decathlon has signed up as the newest sponsor of the Paris 2024 Olympic Games.The sports shop chain will join the...
Pittsburgh Pirates ink BetMGM marketing collaboration
Major League Baseball (MLB) franchise the Pittsburgh Pirates have joined forces with sports betting and digital gaming operator BetMGM.The terms of the partnership include...
TikTok and Aston Martin elevate Formula One fan engagement
Aston Martin’s Formula One team has partnered with TikTok, in a deal which will see the video-sharing platform become an official creator partner of...