Norwich City signs up JD as new sleeve shirt sponsor
Norwich City has added sports fashion retail company JD to the Premier League club’s commercial portfolio, completing its shirt sponsorship line-up.As a result, the...
NFL star joins PointsBet brand ambassador staple
National Football League (NFL) all-time great and future Hall of Famer Drew Brees has joined gaming and sportsbook operator PointsBet as a global brand...
Betcris activates Mexican national team sponsorship at CONCACAF Gold Cup
Betcris has announced a number of initiatives to activate the online betting operator’s sponsorship of the Mexican national team at this year’s CONCACAF Gold...
NCAA implements ‘revolutionary’ IMPACT platform into basketball broadcasts
Betegy-owned global content and data generation system, IMPACT, has announced its latest partnership has expanded its proprietary content platform with DDSports Inc for NCAA...
Over 27 million tune in as England book place in Euro...
A peak audience of over 27 million tuned in to ITV to watch England reach their first major final in 55 years, defeating Denmark...
Japan imposes state of emergency ahead of Tokyo 2020
Japan has declared a state of emergency just two weeks before the Tokyo 2020 Olympic Games are set to begin.The measures, which will remain...
Fun88 ‘breaks new boundaries’ with Daren Sammy ambassadorship
West Indian cricket icon Daren Sammy has inked a multi-year brand ambassadorship with Asian betting operator Fun88.The collaboration with the 37-year-old, which aims to...
Female Olympic athletes’ sponsorship value soars in ‘unique window of equality’
The sponsorship value and profile of female athletes has increased during a ‘unique window of equality’ provided by the upcoming 2020 Tokyo Olympic Games,...
NBA’s Boston Celtics form Socios.com partnership
National Basketball Association (NBA) team the Boston Celtics have partnered with blockchain provider Socios.com.As part of the collaboration, Socios.com will have a digital presence...
Betting ads cut by 47% during Euro 2020 from 2018 World...
The number of television betting adverts shown on ITV during the 2020 UEFA European Championships has reduced by almost half compared to the 2018...