Madrid Open cashes in on Openbank sponsorship
The Mutua Madrid Open 2021 has designated Santander Group’s Openbank as an official sponsor to the tournament.The competition, which spans from 27 April to...
Clubhouse makes sporting debut with 2021 NFL Draft
The National Football League (NFL) has agreed an exclusive content collaboration with social media application Clubhouse ahead of the 2021 NFL Draft.The partnership will...
Premier League turnover drops 9% during 2019/20 campaign
The Premier League experienced a 9% dip in annual turnover as a result of the coronavirus pandemic, the 2019/20 accounts have shown.The accounts, which...
Hyperice selects UFC’s Weili Zhang as global ambassador
Ultimate Fighting Championship (UFC) strawweight champion Weili Zhang has been named as Hyperice’s new global ambassador.Ahead of the 31-year-old’s scheduled fight against Rose Namajunas...
Seville and St Petersburg replace Bilbao and Dublin as Euro 2020...
Seville has been confirmed as the replacement city for Bilbao for the 2020 European Championships, whilst St Petersburg will take over Dublin’s hosting duties...
Indianapolis 500 set to break spectator record as MCG welcomes 85,000...
The Indianapolis 500, an annual automobile race, is poised to break the record for the world’s largest sporting attendance since the outbreak of the...
NASCAR links with Grabyo for fan engagement solutions
Stock racing car association NASCAR has collaborated with Grabyo to bolster its content capabilities ahead of the GEICO 500 NASCAR Cup Series event at...
Tribus calls time on Liverpool sponsorship amid ESL backlash
Liverpool sponsor and luxury watchmaker Tribus Watches has ended its agreement with the Premier League club, amid the fallout from the collapse of the...
Tony Cairoli: Red Bull docu-series is ‘crucial’ to expansion of motocross
With the popularity of Formula One’s ‘Drive to Survive’, in its wake, the Red Bull racing team announced the launch of its own documentary...
Matchroom Boxing agrees ‘record-breaking’ DAZN switch
Matchroom Boxing has agreed a ‘record-breaking’ deal with digital sports streaming service DAZN to replace Sky Sports as the promotion company’s exclusive UK broadcast...