ESL Gaming and Intel invest $100m in esports via partnership renewal
Events organiser ESL Gaming has agreed a three-year renewal of its sponsorship deal with technology company Intel, marking the longest-running commercial arrangement in the...
NZR approves Silver Lake investment to maximise commercial assets
New Zealand Rugby (NZR) has voted to approve the sale of a 12.5% stake in its commercial rights entity to private equity company Silver...
UEFA Women’s Champions League takes ‘giant step forward’ with reforms
Women’s football clubs across Europe are set to receive a €24 million cash boost when the revamped UEFA Women’s Champions League comes into effect...
ARC names Novibet title sponsor of two Lingfield fixtures
The Arena Racing Company (ARC) has reached an agreement with Novibet, naming the Greek sportsbook the title sponsor of two horse races at Lingfield...
Betfred Super League strikes Sky Sports renewal
The Betfred Super League has extended its media rights agreement with pay-television broadcaster Sky Sports for a further two years, taking effect at the...
Liverpool condemns COVID-19 for £46m pre-tax losses
Liverpool FC suffered a £46 million pre-tax loss for the financial year ending 31 May as a result of the COVID-19 pandemic, the latest...
Angel City recruits UK-based Women’s Sports Group for global expansion plans
UK-based Women’s Sports Group has been enlisted by National Women’s Soccer League (NWSL) franchise Angel City FC to boost the team’s commercial brand ahead...
NBA and Reddit team for content and advertising collaboration
The National Basketball Association (NBA) has struck a new content and advertising sales partnership with social media platform Reddit.According to Social Media Today, the...
Cazoo to headline upcoming St Leger Festival
The Arena Racing Company (ARC) has designated online car retailer Cazoo as the headline sponsor to the St Leger Festival.Under the terms of the...
Gen Z supporters oppose ESL due to ‘societal issues’, study finds
Around 80% of ‘Generation Z’ football fans were opposed to the formation of the breakaway European Super League (ESL), the Ear to the Ground creative...