Sport participation surges 1000% amid pandemic, new research finds
There has been over a 1000% increase in people partaking in sports in the UK compared to the pre-pandemic period, according to new research...
UFC incorporates TikTok videos into live broadcasting
The Ultimate Fighting Championship (UFC) has extended its ongoing partnership with TikTok, integrating the social media video platform into its live broadcasting.Utilising cloud software provided...
MansionBet passes the hurdle with Sky Sports Racing deal
Sports betting website MansionBet has enhanced its partnership with Sky Sports Racing to include sponsorship of all stateside racing broadcast by the media network.The...
UK sports authorities describe vaccine passports as ‘credible’ solution
A group of high profile sports authorities have written a letter to the UK's political leaders, describing the possibility of introducing vaccine passports as...
FA guarantees 25,000 fans at Wembley for Euros
The Football Association (FA) has confirmed to UEFA that the Wembley stadium will function at between 25% and 50% capacity for select Euro 2020...
Everton signs short-term ‘strategic deal’ with MyGames
Premier League football club Everton has signed a short-term ‘strategic’ sponsorship agreement with mobile gaming platform MyGames.The agreement will see MyGames serve as the...
Southampton secures ‘biggest sponsorship in club’s history’ with Sportsbet.io renewal
Southampton FC will continue its shirt sponsorship arrangement with Sportsbet.io, following a contract renewal with Coingaming Group.The deal has been described by Southampton as...
Hyperice secures multi-team deal with US Soccer
Recovery and performance technology developer Hyperice has further enhanced its status in the field of professional sports via an agreement with the United States...
LaLiga renews Banco Santander title sponsorship
The top two divisions of Spanish football will continue to be referred to as LaLiga Santander and LaLiga SmartBank after Banco Santander extended its...
German officials say Berlin-Tel Aviv 2036 Olympics would be ‘a mark...
Two German officials have proposed that the German capital of Berlin and Tel Aviv, one of the largest cities in Israel, should submit a...