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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

DAZN takes Canelo-Saunders bout to the ‘next level’ with NFTs

Digital sports streaming service DAZN is set to launch the company’s first-ever set of non-fungible-tokens (NFTs), showcasing iconic moments from the world Super Middleweight...

NFL fast-tracks Amazon Thursday Night Football package to 2022

The National Football League (NFL) has fast-tracked Amazon’s domestic media rights contract, bringing forward the deal by one year to 2022 to allow the...

Genius Sports enhances fan engagement offering with FanHub transaction

Genius Sports has acquired FanHub Media Holdings, a provider of free-to-play games, in the sports data and technology firm’s first move as an NYSE-listed...

Sky Italia holds onto Bundesliga rights as Ligue 1 deal struck

Sky Italia has struck a four-year broadcasting arrangement with the subsidiary arm of the German Football League (DFL), Bundesliga International, until the end of...

Fightzone to maximise audience reach via Red Bee Media deal

International boxing platform Fightzone has partnered with Red Bee Media, in a deal which will see 50 matches broadcast on the latter’s OTT platform...

UEFA joins in global sporting social media boycott

Sports clubs, authorities, broadcasters, publishers and athletes are set to participate in a global social media blackout - a campaign against online abuse and...

LNR adds Betclic to Top 14 rugby union sponsorship roster

French sportsbook Betclic has been named as the official sportsbook partner of the country’s Top 14 rugby union league via an agreement with the...

Genius Sports attributes corporate growth to data rights services

Sports data and technology firm Genius Sports recorded corporate revenues of $149 million – up 30% on the FY2019 results - in its financial...

ESL Gaming and Intel invest $100m in esports via partnership renewal

Events organiser ESL Gaming has agreed a three-year renewal of its sponsorship deal with technology company Intel, marking the longest-running commercial arrangement in the...

NZR approves Silver Lake investment to maximise commercial assets

New Zealand Rugby (NZR) has voted to approve the sale of a 12.5% stake in its commercial rights entity to private equity company Silver...