Brisbane emerges as frontrunner to host 2032 Olympic Games
The International Olympic Committee (IOC) has identified Brisbane as the ‘preferred candidate’ to host the 2032 Olympic and Paralympic Games after commencing talks with...
NBA makes spirits sponsorship debut with global Hennessy expansion
The National Basketball Association (NBA) has extended its partnership with Hennessy, making the cognac brand the international ‘Official Spirits Partner’ of the league.As a...
NHL recruits DreamHack to produce esports efforts
The National Hockey League (NHL) has announced a partnership with DreamHack Sports Games to collaborate on online and live esports competitions.Under the terms of...
FIBA targets Twitch content creators in multi-year collaboration
The International Basketball Federation (FIBA) has linked up with Twitch as part of a new multi-year collaboration, launching later in spring this year.The Amazon-owned...
Juventus to feature in Amazon’s ‘All or Nothing’ after Netflix success
Italian giants Juventus are set to become the third professional football club to feature in Amazon Prime Video’s ‘All or Nothing’ documentary series.The series...
Washington Football Team to reveal new name in 2022
The Washington Football Team of the National Football League (NFL) is set to reveal its new team identity in 2022.A statement from the franchise...
Dettol nets Football Association sponsorship deal
The English Football Association (FA) has signed a contract with Dettol, making the disinfectant manufacturer the ‘Official Hygiene Partner’ of the governing body.In its...
TikTok further expands sponsorship portfolio with US soccer deals
TikTok has added two American soccer partners to its expanding sponsorship portfolio, building on existing agreements in both the US and Europe.The multiyear agreements...
Barcelona Sporting Club chooses Betcris as official sponsor
Barcelona Sporting Club has named Betcris as the Ecuadorian side’s new official sponsor, establishing its presence in the Latin American market.The team, which competes...
AS Roma launches Business Club for premium partners
AS Roma has opened a marketing and communication platform for the Serie A club’s various sponsors, premium partners and licensees, the AS Roma Business...