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News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Australian Open takes multimillion dollar revenue hit as ratings dip

The Australian Open is expected to lose more than €60 million as a result of the COVID-19 pandemic, Chief Executive of Tennis Australia, Craig...

SBC Webinars and Sportradar present Bridging the Gap Between Formula 1...

The SBC Webinars series continues on Thursday 4 March when Sportradar presents Bridging the Gap Between Formula 1 and Live Betting, an in-depth examination...

Hibernian FC monetises content offering via Recast

Hibernian FC has become the first Scottish team to join new direct-to-consumer sports video platform Recast.Supporters of the Scottish Premiership club will have access...

MTK Global moves into football with launch of new agency

MTK Global has made the move into the world of football, launching a new agency called MTK Football.The group, which is a driving force...

DAZN nets record peak audience for Serie A Milan derby

DAZN has posted record viewing figures from last weekend’s Milan derby which drew in an audience of 2.2 million in Italy.The Serie A clash...

Jaguar Racing rolls out Motorsport.tv OTT offering

Jaguar Racing has unveiled its own channel on Motorsport Network’s digital over-the-top (OTT) platform Motorsport.tv.Jaguar’s channel will give racing enthusiasts a glimpse inside the...

Hyperice further enhances sports status with LA Lakers deal

Recovery technology developer Hyperice has further strengthened its presence in the US sports sponsorship sector via an agreement with the Los Angeles Lakers..As a...

South Africa’s T20 Challenge enlists Betway as title sponsor

South Africa’s newly launched T20 Challenge Twenty20 cricket tournament has signed a sponsorship agreement with international online sportsbook Betway.Under the terms of the agreement,...

UK football clubs unite for Plasma FC COVID-19 campaign

Eight Premier League and English Football League (EFL) clubs have pledged their support to Plasma FC as part of the NHS’s Blood and Transplant...

Legia Warsaw enhances fan engagement via Socios.com sign-up

Polish top flight club Legia Warsaw has teamed with fintech Chiliz to launch a $LEG fan token on blockchain-based platform Socios.com.The 15-time Ekstraklasa champions...